Lessons on Innovation from “The Toughest Test of Endurance in the World”



Dierck’s Hall, MSOE
1:30-2:00 | Registration

2:00-2:15/2:30 | Opening Remarks, Charlie Gibbs/Laura Schmidt

2:15/2:30-3:15/3:30 | Doug Barton, Ubix.AI

3:30-4:00 | Q&A, Closing Remarks by Eric Printz

4:00-6:00 | Networking/Tours

January is a time for resolutions, for looking out at the horizon of a fresh twelve months and deciding who we want to be in our businesses. When that reflection involves integrating disruptive technologies into a business model, however, it’s easy to stall out and feel as though there are no right answers, only one that will be the least painful.

Recent years have propelled disruptive technologies to the forefront of almost every industry on the planet. But how to decide which is the best fit, and when to jump into the market? The prospect of intentionally disrupting a business’ momentum, even when necessary, can
cause pangs of analysis paralysis that stifle its potential for growth. After all, with the rapid pace of technology development, something that much better must be right around the corner, right?

It doesn’t have to be that way. Enter Doug Barton, President of UBIX.AI. Doug’s work with Artificial Intelligence and Machine Learning systems have produced incredible results, and on January 16, he will kick
off our 2020 programming by discussing the why we must make discarding that analysis paralysis a priority and how we can make steady, sustainable progress.

Don’t get bogged down by analysis paralysis – there’s work to do!
Doug’s talk, Lessons on Innovation from “The Toughest Test of Endurance in the World”, will explore the possibilities through an epic example of converging, operationalizing, and scaling disruptive technology for breakthrough performance. Together,
we will cover the three most important lessons: (1) motivating action, (2) loving the questions that technology helps us solve, and (3) where and how to begin and why it’s easier to get started than you think.

We hope you can join us on Thursday, January 16, 2020, at MSOE Dierck’s Hall. Food and beverages will be provided, as well as tours of Dierck’s Hall and Rosie, its hallmark AI supercomputer. Special thanks to Laura Schmidt, Director of Corporate Relations at MSOE, for graciously allowing us to use this incredible space to start out the new year.

You can find information about public paid lots and street parking here: