addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscontroller-playcrossdots-three-verticaleditemptyheartexporteye-with-lineeyefacebookfolderfullheartglobegmailgooglegroupshelp-with-circleimageimagesinstagramFill 1light-bulblinklocation-pinm-swarmSearchmailmessagesminusmoremuplabelShape 3 + Rectangle 1ShapeoutlookpersonJoin Group on CardStartprice-ribbonprintShapeShapeShapeShapeImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruserwarningyahoo

May - Hooked: How to Build Habit-Forming Products

  • May 7, 2014 · 6:30 PM

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? 

Order Hooked from Amazon as a paperback or Kindle



This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:- Practical insights to create user habits that stick.- Actionable steps for building products people love.- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products

Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, andPsychology Today.

Order Hooked from Amazon as a paperback or Kindle

Agenda

6:30 - 7:00 Pizza, drinks, and mingling

7:00 - 7:30 Book discussion

7:30 - 8:00 Author Q&A with Nir Eyal (TBD)

8:00 - 8:30 Next month's book, conference announcements, job announcements


Join or login to comment.

No one went

Our Sponsors

  • iStrategy Labs

    ISL is generously providing a meeting place + covering our subscription.

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy