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UX Book Club DC Message Board › No UX Book Club in November, upcoming events

No UX Book Club in November, upcoming events

Andrew H.
Washington, DC
Howdy folks,
There will be no book club in November, but I hope to see you all again in January!
Until then, I wanted to let you know about a couple events coming up this week:
Tuesday, October 14:  Design for Action
Artisphere in Arlington
Use code adn_20percent for 20% off
Want to learn how to design products that help people change their daily behavior and routines?
At Design for Action, you'll learn from a dozen of the most prominent experts in the country, including: behavioral practitioners (Kelvin Kwong, Jawbone; Matthew Pearson, Airbnb), researchers (Michael Norton, Harvard; Josh Wright, Ideas42), and designers serving everyone from Twitter to Aetna (Chris Risdon, Adaptive Path; Dustin DiTommaso, Mad*Pow). They'll teach you about behavioral research, how it can be applied to everyday products and communications to help your users take action.
Not familiar with behavioral economics? Behavioral economics helps us understand how the mind makes seemingly irrational decisions, and how we can structure the environment to help people take action when they struggle. Over the last ten years, there has been an explosion of research in the field, with popular books like Nudge and Predictably Irrational. In fact, a broad range of new and successful products — wearable technologies like the Fitbit and Jawbone UP, the energy efficiency company Opower, medication programs at Express Scripts, even 401(k) auto-enrollment — are all built on this new research.
Thursday, October 16: Eye Tracking in UX Design
Washington Marriott Wardman Park in DC
Use code UXBOOKCLUB when registering to get 20% off
We are proud to be a strategic partner for The Eye Tracking in UX Design Conference, taking place on October 16 in Washington DC. Leading experts in eye tracking will discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. They will explore recent advances in the technology, which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience will be discussed.
This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. Want to attend? We have a special discount code for our friends! Please use code UXBOOKCLUB when registering to get 20% off! Hope to see you there!
Follow @EyeTrackingUX on Twitter for updates and live tweets from the conference!
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