WHAT IS THIS?
We are a digital meetup group whose main area of interest is analytics however we also cover other key marketing topics such as advertising, data management, design, strategy and more.
Our event format is:
- Networking + Food & Drinks
- 1st talk
- Quick break
- 2nd talk
- That's a wrap!
Please tell all your friends to come along and join us for 2 networking.
Talks start @ 7:40pm!
FOOD AND DRINKS
What kind of hosts would we be if there were no food and drinks?!
FREE pizza and FREE drinks on the night. Get in early (7:15m) to grab some food and drinks while they last. Make sure to mingle with the other guests to make new digital comrades!
The event will be similar to our SG event - https://www.meetup.com/Digital-Analytics-Wednesdays-Singapore/
Presentation 1 - What does ITP 2.1 mean for your data
Speaker 1 - Birendra Balakrishnan, Senior Solutions Consultant @ Adobe join us to share his insights on ITP 2.X. With the latest version ITP 2.1. being rolled out in March 2019, this is a very timely topic and we look forward to discussing the significance of this implementation for web analysts.
Presentation 2 - The customer journey is dead
Speaker 2 - Baljin Singh Gill from Tealium will join us to cover this hot topic
We have long modelled interactions through the concept of a journey. This linear construct served us well as we came to grips with the challenges of digital but it no longer meets the expectations of consumers who want conversation not communications. In this session, we explore how organisations globally are rising to this challenge and building a data supply chain to develop responsive consumer profiles that enable them to curate their own experience.
Looking forward to seeing you on the night!