Battle for your click 2014
Matt Rowley, Managing Director, Thirteenth Floor
The myths, trends and what's pissing me off about digital customer engagement.
Becoming Less Wrong - A guide to basic statistics and probability - Part 1
Rod Jacka, Managing Director, Panalysis
We all look at data every day but making sense of that data can be difficult. Whilst the Big Data pundits would have us believe just throw some computing power and a few algorithms into the mix and we will just work it out the reality is a little bit of an understanding of basic statistics makes a big difference in how effective you are as both an analyst and a marketer.
Whether you are deep into R or just looking at Google Analytics data this talk will help you to understand how to better interpret the data and separate out "story time" from what makes a difference.
Part 1 will focus on the basics of probability and how to use statistical reasoning to understand web analytics data.
Every second Wednesday of the month the digital analytics community gets together for one or two short talks in an informal setting. There's lots of time for open ended discussion and to socialise. Plus there's free drinks!
Open to anyone interested in digital analytics, we have people ranging from beginners through to analytics gurus and from marketing through to technical spaces, and everything in between.
Web Analytics Wednesday is a great person to learn about what's happening in the digital analytics field, meet your peers and solve problems together.