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Designing for Performance

Good page load time begins with good design. As web performance grows in importance in the industry, many page speed tutorials focus on the back end. This presentation focuses on performance basics from a design and front end perspective, including tips for optimizing HTML, CSS, and images. We'll also cover some tips for approaching responsive web design performance.

Lara Swanson (@laraswanson) is the Engineering Manager for the Mobile Web team at Etsy. She champions page load time, experiment-driven design, and delivering a consistent experience to screens of all sizes.

Spotify is hosting us again. And they will provide food & drinks!


6:30 - Arrive to Spotify, meet other members
6:45 - Event starts
7:00 - Designing for Performance (Lara Swanson)
8:00 - Q&A
8:15 - "Books and Stuff" geekaways
8:30 - Open Discussion, Networking


45 West 18th St
7th floor
New York, NY

Directions on Google Maps:

Entrance on StreetView:

Our Sponsors:

• Akamai® is the leading cloud platform for helping enterprises provide secure, high-performing user experiences on any device, anywhere.

• Instart Logic replaces CDNs with intelligent streaming of web content. Users can interact with Web apps 2x faster, even for mobile devices. 

• Strangeloop provides advanced front-end optimization (FEO) solutions to companies like eBay/PayPal, Visa, and O'Reilly Media.

• SOASTA’s web and mobile app test automation solution enables developers, QA professionals, and IT Operations teams to test with unprecedented speed, scale and precision.

• Catchpoint is sponsoring us by providing 10% discount to our members and geeky stuff to raffle off.

Join or login to comment.

  • Sergey C.

    1 · March 9, 2014

  • FC


    February 25, 2014

  • stephen n.

    Great presentation and wonderful hosting. Another wonderful job by the Web Perf group, Spotify and especially Lara Swanson.

    1 · February 24, 2014

  • Sergey C.

    Many of you asked about slides for Lara's talk, they are available on her site here:

    1 · February 21, 2014

  • Matthew A.

    Thanks Lara. That was an informative presentation.

    February 21, 2014

  • Mike G.


    February 21, 2014

  • Sergey C.

    Lara's talk was great and Q&A afterwards was quite informative as well!

    February 20, 2014

  • Mehboob A.

    Always, terrific presenters and topics.. wish we had a three hour deep dive into each topic that was presented :)

    February 20, 2014

  • Mehboob A.

    Postgres conference in NYC - Apr 3, 4 ~ discount code WEBPERF, 10% off till March 15

    1 · February 20, 2014

  • Gregory W.

    Stuck in traffic. What time will the session actually begin?

    February 20, 2014

  • Igor N.

    Will this session be recorded?

    February 19, 2014

    • Sergey C.

      It is created actually ;)­

      1 · February 19, 2014

    • Sergey C.

      I or speaker always posts videos and slides in comments to the event when they become available.

      February 19, 2014

  • Theo M.

    Can I pay at the door?

    January 22, 2014

    • Sergey C.

      We ask members to RSVP on the site. Otherwise, if we are at capacity on day X you will not be able to get in.

      1 · January 22, 2014

Your organizer's refund policy for Designing for Performance

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Our Sponsors

  • Akamai

    Any experience. Any device. Anywhere.

  • Fastly

    Fastly is the next generation CDN.


    Web and mobile app test automation solution.

  • O'Reilly

    O'Reilly publishes performance books and sponsors our book raffles!

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