Feb Marketing Meetup

This is a past event

75 people went

Location image of event venue

Details

Our first meetup of 2016 is set to be amazing, so make you RSVP to book your place!

Thanks to Xero for hosting this event and putting on the drinks and nibbles.

EVENT DETAILS
5.30pm Arrive, have a drink
6.00pm Talks start
7.00pm Talks finish - mingle and get to know each other

SPEAKERS

Topic: Marketing Automation - our journey to date @ Xero

Speaker 1: Jolene Makisi, Marketing Operations and Automation, Xero

Jolene has been with Xero for four years, originally building our digital marketing capability and more recently responsible for Marketing Automation and the implementation of Marketo.

Jolene will talk about Xero's experience (so far) in building and delivering Marketing Automation at Xero. Starting with what Marketing Automation means at Xero. Then delving into the roles that data play and that humans play in delivering the Marketing Automation dream. She will challenge us to think beyond email - as it's very easy for a Marketing Automation strategy to be email centric and also how Marketing Automation fits with the wider marketing mix. Jolene will share learnings from Xero's automation journey so far (over the last 3 years) and what we're focussing on next.

Topic: Customer led website development in the public sector

Speaker 2: Paul Giles, Communication Channels Manager, NZ Transport Agency Paul loves to put the customers smack in the middle of website refresh projects.

Speaker 3: Linley Scammell is a senior project manager at the Transport Agency. Linley straddles waterfall and agile project methodologies and masters the integration of ongoing customer insight to influence a project outcome.

Paul Giles and Linley Scammell recently led a significant overhaul of the NZ Transport Agency's corporate website working to a completely customer centric approach, resulting in an immediate increase in customer transactions and interactions.

Come and hear about the techniques they used to build the website, the challenges they had along the way and what it was like to tell senior managers that customers have the final say when it comes to this channel.