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Julie Cottineau on Branding Ourselves, Our Companies and Our Communities

Julie Cottineau, Founder and CEO of Brand Twist consultancy and Brand School Online, will present 5 key things she learned from Richard Branson as VP of Brand for Virgin Group North America and how we can apply them to our own brands.

In an engaging, interactive and visual session with the audience, Julie will explore such questions as… What is your personal brand?  Is your company a brand or a commodity?  What are the brands of the communities we live in?  How can we build and improve our brand identities? 

Prior to her tenure at Virgin, Julie was Executive Director of Consumer Branding at Interbrand and VP & Management Supervisor at Grey Worldwide in both the U.S. and France.

Julie has been an Adjunct Professor of Integrated Marketing Communications at Columbia and Cornell Universities and a frequent commentator on branding strategy in top business media, such as Forbes.com, Entrepreneur Magazine and CNN. She blogs at BrandTwist.com and you can follow her on Twitter at @jcottin.

A Hudson Rivertowner, she lives in Dobbs Ferry, NY with her French husband and two wonderful children.

You can learn more about Julie Cottineau and Brand Twist HERE.



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  • Michael P.

    Echoes of Simon Sinek and Seth Godin! Interesting how the whole idea of branding has evolved from one that was purely benefit driven (real or imagined) to one that is more personal, emotion and even quirky. All in all another good event.

    April 24, 2014

  • Sally

    Julie's presentation was great, I especially enjoyed her concept of "twisting" as a way to innovate your business. One other comment the exhibit in the lobby area where the reception was held - that exhibit was riveting! Was it part of YONY or of the library?

    April 24, 2014

    • Peter B.

      It is a library exhibit.

      April 24, 2014

  • Stacey R.

    Practical, usable advice.

    April 24, 2014

  • Hilari G.

    She was very insightful and gave great tips to consider for branding myself as a new company as well as information I can share with clients to enhance their own branding.

    1 · April 23, 2014

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