The selling of art is business and does not come easily to creative people. Galleries and Artists struggle to find viable solutions to market their art in the new world of online marketing. A way to restructure their profession to align themselves with the expectations and realities of the new way art is being sold. This group discusses ways to get a clear picture of who and how viewers are engaging with you—through your website, email announcements, and social media—and how to tie it all together to develop collectors.