Social media, E-Mail, Display advertising or Search Engine Marketing - do you use the relevant channels for your target group and are they successful? Join us and digital expert Daniela Kleck to get some deep insights into these channels and to chat with others passionate about digital.
When you work in online marketing, many factors can determine success or failure. We'll be looking at examples of a successful budget- and marketing mix, with industry figures and benchmarks to show valid potential and fields of action for optimization. In addition to these hands-on insights, Daniela will be presenting some tools that can help you to successfully manage your marketing mix according to your goals.
We'll also have time for a drink and some snacks. We'll provide the drinks, but ask you to bring along a snack. Hope you can join us! If you like take photos, please do take some and share here, as we really need some help on the photography front.
Doors open: 18:30
Presentation and discussion: 19:00 - 20:00
Event ends: 21.00
Daniela Kleck is a Digital Expert with over 12 years experience in agencies, start-ups and large enterprises. She has worked in executive positions for companies such as Manor and Lindner Hotels & Resorts. Daniela brings a deep digital understanding across multiple industries. In addition to her consulting work, she teaches Online marketing and eCommerce at business schools and universities.
Here's some more info about Women in Digital Switzerland
We are a community of women working in digital. Our monthly meetings are a chance for like-minded, driven women (and men!) to come together to learn, share and discuss the latest digital trends. Local meetups are currently organized in Geneva, Lausanne, Basel, Zurich and St Gallen. The Basel group was set up in August 2016 and now has over 650 members.
Find out more about the group and support us by becoming an official member (https://www.womenindigitalswitzerland.com/ ). The Basel venue is kindly provided by our sponsor Magnolia ( https://www.magnolia-cms.com/ ).