Google Analytics: "If you can't measure it, you can't improve it." Guest speaker Nadine Kleger will let us in on why you can't know whether or not you are successful unless success is defined and tracked, accompanied with a live viewing of the inner workings of Google Analytics.
Knowing how to navigate and analyze the complex data and features within Google Analytics can be a task for an entire marketing team, but this talk should give you insights on how to set up, implement, and use Google Analytics for your everyday use. Plus: Ever heard of Google Search Console? Another great tool from Google giving you even more insights of what your potential fan or customer is looking for.
We'll also have time for a drink and some snacks. We'll provide the drinks, but ask you to bring along a snack. Hope you can join us! If you like take photos, please do take some and share here, as we really need some help on the photography front.
Doors open: 18:30
Presentation and discussion: 19:00 - 20:00
Event ends: 21.00
Currently Senior Online Marketing Manager & Deputy Manager at Your Sidekicks AG, Nadine spends her free time studying for her Masters in Business Information Systems at the Fachhochschule Nordwestschweiz FHNW.
Here's some more info about Women in Digital Switzerland
We are a community of women working in digital. Our monthly meetings are a chance for like-minded, driven women (and men!) to come together to learn, share and discuss the latest digital trends. Local meetups are currently organized in Geneva, Lausanne, Basel, Zurich and St Gallen. The Basel group was set up in August 2016 and now has over 650 members.
Find out more about the group and support us by becoming an official member (https://www.womenindigitalswitzerland.com/ ). The Basel venue is kindly provided by our sponsor Magnolia ( https://www.magnolia-cms.com/ ).