Debunking UX Myths

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“Don't have more than 7 items in a menu.” “Test your application with a focus group.” “All pages should be accessible in 3 clicks.” Really? There are many myths about user-friendly design – and they are simply not true.

Angie Born, UX Researcher & Consultant, will give us a brief introduction on what UX is, what the different sub-disciplines are, and will then debunk some of the most prevalent UX urban legends she still hears at meetings.

We'll also have time for a drink and some snacks. We'll provide the drinks, but ask you to bring along a snack.

Doors open: 18:30
Presentation and discussion: 19:00 - 20:00
Apéro: 20:00
Event ends: 21.00

This event will take place at the Adobe office located at Barfüsserplatz 6.

About Angie

Angie has almost 20 years of experience in UX design and user research. She started her career in usability consulting and UX, then moved into Service Design, and just quit her job as Head of Product for a B2B software company.

She has interviewed and observed thousands of users, built hundreds of applications, IVR systems and services, and is convinced that combining empathy with evidence is crucial for anyone working in UX. She has a bachelor in interaction design from Switzerland and an MBA from Australia and teaches UX in private institutions and universities.

Here's some more info about Women in Digital Switzerland

We are a community of women working in digital. Our monthly meetings are a chance for like-minded, driven women (and men!) to come together to learn, share and discuss the latest digital trends. Local meetups are currently organized in Geneva, Lausanne, Basel, Zurich and St Gallen. The Basel group was set up in August 2016 and now has over 839 members.

Find out more about the group and support us by becoming an official member ( ). The Basel venue is kindly provided by our sponsor Adobe.