- How To Clarify Your Marketing Message with Danny Peavey
How To Clarify Your Marketing Message So More Clients Listen In this discussion, we will teach you how to write better website copy, say what you do in an authentic way, create marketing materials that work, market with confidence, & simplify your website. When it comes to talking about their businesses, many people are so close to their products or services they don't know where to start. Danny Peavey helps companies understand what customers are looking for so they can tell their story in such a way people listen. The human brain is drawn to CLARITY and away from confusion. If customers are confused about what you offer, they'll look past you for somebody who can say it clearly. We will teach you how to clarify your message and communicate to customers in a way that gets them to respond. Once you clarify your message, your website starts working for you, your team members are converted into a sales force and your customers speak a viral message that spreads. Companies that clarify their messaging win in the marketplace. Danny is the founder and CEO of One Week Website. He is also a certified StoryBrand Guide. When he's not talking about clear messaging or marketing, you can find him drinking amazing coffee, shooting hoops, and spending time with his family.
- Continuity & Branding for your Business with Tricia Clements
Covered: • Best Practices to create and maintain your online identity • Where you should spend your money and where you can save money with your business’s online identity • Tips to help others easily find your business online • Tips on what you’re doing that are hurting your business, so STOP it!
- Automate Your Social Media with April Wier
We've all heard organic reach in social media is down. What if I told you, you can improve your reach with less work per week? The secret is automation. There is an elegant way to put out unique content that performs, but also doesn't each your life with manual posting. We will discuss how to come up with topic ideas and how to put your content to work by harnessing app integrations.
- Build your Email List from Scratch with Christine Laikind
Email List building is one of the most strategic and powerful activities you can engage in as a business owner. That’s because it’s the one way that you’re able to build a list of people who have willingly expressed an interest in the type of products or services you offer. And it’s YOUR list. One that you control. However, the success of your email marketing efforts largely depends on the size and quality of your e-mail list.
- Digital Marketing Simplified with Bill Sterrett
There is so much information out there regarding Digital Marketing that small business owners get easily confused and overwhelmed. We are going to provide, simple, easy-to-understand ideas that you can implement right away. We'll provide a simple checklist with ways to improve your Website, SEO, email Marketing and Social Media. Do you have a professional service based business in the Atlanta area? Attorneys, Physicians, Realtors, HVAC, etc are just a few of the type of businesses that should attend this meetup.
- Steps for Dealing with Difficult Clients with Kathy Drewien
Ah, clients—we need them, we crave them. WordPress consultants and freelancers mostly live in attraction mode, constantly building a vibrant roster of sweet-spot clients. But not every client is a good client. So while you’re courting new relationships, beware of the challenging types of clients almost never worth the trouble. After this session attendees will be able to: Identify danger signals before engagement Learn 5 steps for handling difficult clients Discover how to politely fire a challenging client How to prevent future nightmare clients What Kathy says about Kathy - In short, I do work that matters for people who care. I show up regularly, consistently, and generously to lead, organize, and build confidence to change the world. I own a rescue shelter for abandoned, ugly, broken, outdated, and non-productive websites. Under that roof my team builds new sites, repairs broken ones, provides ongoing care, and I coach, teach, counsel, guide, and nurture the site owners. Using the skills honed over a lifetime of self-employment spanning 3 different careers—family therapy, real estate brokerage, and web development—I coach creative professionals to move beyond limitations and become a thriving professional. I volunteer as an organizer for WordCamp Atlanta and WordCamp US. My volunteer role also includes mentoring WordCamp organizers in nationwide locations and facilitating the Marietta WordPress Meetup.
- Selling on WordPress with Rhonda Sterrett
So, you or your clients want to sell something on a WordPress website. Now what? Which plugins are needed and how do you figure that out. Whether you or your clients are trying to sell a one-off event, memberships, one product, or a full blown shopping cart there are things to consider before jumping in.
- SEO and Accessibility: How they work together with Christine Laikind
While it is important to understand where SEO and accessibility (a11y) overlap in order to optimize correctly for both, it is important to note that optimizing for one is not necessarily akin to optimizing for the other. In other words, if you’ve optimized a page for search engines, it does not necessarily mean you made it accessible and visa versa. What it is very important to UNDERSTAND that there IS overlap – and if you understand the overlap, you can successfully optimize for both.