Tom McCracken - Delivering Measurably Better UX
Rise above superficial beauty to deliver truly impactful user experiences. Great UX focuses on maximizing visitor engagement and achieving business goals. Great UX is a marriage between the art of design and behavioral science. It is a journey of improvement. Effective interaction measurement is the often missing compass to make sure we get to the best results.
This talk presents a pragmatic, data-driven approach to optimizing website design. You will receive specific tools to measure the effectiveness of UX, track the impact of changes and uncover valuable ways to improve how people engage with your website.
No degree in data science is needed. Everybody from burgeoning designers and project managers to seasoned usability and marketing experts will take away new tools to deliver measurably better UX that delights users and clients alike.
Tom McCracken is a 20+ year web industry veteran. He has a blended background ranging across web development, UX, marketing, content strategy, data analysis, and agile project management. His passion is helping organizations leverage technology to drive business impact.
Tom has consulted on over 100 interactive projects for organizations such as AT&T, U.S. Bank Corp, Simon & Schuster, IBM, Miami Dolphins, NEC, McDonald’s, SMU, Abbott Labs, Pratt & Whitney, ADP, E*TRADE, Nationwide Insurance, and Tektronics.
An avid open source contributor, he has built more than two dozen Drupal modules and WordPress plugins. Today, his core focus is developing results-oriented, data-driven tools to enable teams to deliver decisively better web experiences and ROI.