When we think of branding we almost always immediately think of the visual representation of a brand. The logo, the typography, the stationery. Obviously, this is a major part of it but a brand is so much more than what can be seen. It is essential to understand the importance and power of what branding does for a business and why you should care about yours a lot more than you probably do.
In this presentation, by Shane Rielly from the Lonely Viking, you'll find out what branding is and why it impacts everything you do in business.