6:30 - 7:00 Meet, Greet and Eat! - We'll share some food and drink, and do a bit of informal networking.
7:00 - 7:15 Welcome/Introductions
7:15 - 8:30 Presentations & Discussion
Topic A: Mobile Proximity Marketing (All levels)
Linda Kaye, Presenter
Proximity Marketing is one of the leading current trends in mobile marketing. In this talk, we'll learn about what Proximity Marketing is, why your customers want it, and how it can add value to the services you provide to your clients.
Topic B: SEO / SERP - Search Engine Optimization - It isn't rocket science!
Presenter: Shannon Lougee
SEO or Search Engine Optimization means getting your content to the top of the search engine results page or SERP. While it takes time and effort, it isn’t rocket science. In her presentation, Shannon will talk about the basics of SEO including domain and page authority, link building, keyword research, page optimization, and writing good SEO content.
Topic C: Yet Another Update on WP 5.0 and Gutenberg
Presenter: Jonathan May
A change to the release date of WP 5.0 and, for those who haven't got one already, a suggested approach to upgrading to WP 5.0 and Gutenberg.
8:30 - 8:50 Open mic (ALL levels)
8:50 - 9:00 Wrap up
About the presenters:
Linda Kaye is the Creative Services Director and Proximity Marketing Specialist at InterActive Synergy, LLC, a digital marketing services agency specializing in website design and development, local search and SEO, and sales funnel marketing.
Shannon Lougee works for a small marketing firm that serves major medical publishers and other healthcare industry organizations where she performs various digital marketing activities including writing SEO content, managing social and PPC ad campaigns, marketing analytics, keyword research and gap analysis, and project management. She has authored several healthcare industry blogs that rank organically at or near the top of the SERP. She has also worked in higher education, the language learning software industry, online community management, and volunteer engagement. Shannon took some years off from the fulltime workforce when she home schooled her two sons for their primary and middle school years. She adores her Australian shepherd / beagle mix puppy, Charlie, even though he has chewed massive holes in walls, ruined hundreds of dollars’ worth of household items, and still, on occasion, has accidents in the house.
Jonathan May is a freelance WordPress developer focused on e-Commerce, startup and small businesses and nont-for-profits.