What Should Your Website Strategy Be?


Join us at emagine for a discussion on all things web strategy with Carol Scalzo of Hit-the-Web Marketing!

6:00PM - Networking & Refreshments
6:30PM - Opening Remarks
6:45PM - Presentation


Are you going in circles trying to figure out what your website strategy should be? How do you know who is qualified to design your website?
Join us to see how the right website strategy - mixed with clear content and SEO - must work together for the success of your online presence, helping you:

• Generate more leads
• Sell more products
• Increase brand awareness, and
• Free you and your employees to handle more business

More Details:

Are you starting your own business? Want to know best practices for the success of your online presence? Are you having challenges communicating the products and services you offer? Need more qualified leads? Need more traffic to your website? Need higher ranking in non-paid search? Is your website contributing to the growth of your business? Are you missing a website strategy?

It takes careful planning to design and build a website. This presentation will cover everything businesses need to know about defining a successful website strategy toward increasing conversions. A website “Design in the absence of content is not design. It’s decoration”. A website based on strategy is the fusion of your organizational goals with every aspect of your design process. You aren’t simply designing a user interface that looks good and is usable and accessible. You’re designing an interface that will help you accomplish your organization’s objectives. A website strategy will help you thoroughly plan and track the progress of your digital experience in your website development game plan.

This discussion on Website Strategy gives you a platform to help you understand what the conversation should sound like between your internal team and the company building your website. In order to build the best possible user experience, there needs to be knowledge transfer from the start. That is an understanding of your business’ operations, products & services, customers, market, competitors, brand personality, and chronic needs of the sales and marketing departments.


About the Speaker:

Carol Scalzo formed Hit-the-Web Marketing in 2009 to create a website design & digital marketing agency. Drawing on over 25 years of technology, sales, marketing, and business ownership experience she has a vision of providing services to help other businesses build, maintain, and grow their business online.

Carol is an experienced website developer and digital marketing consultant. Her passion is creating lead generating and content managed websites using WordPress. And helps retail companies sell online through e-commerce websites. She develops, implements and manages lead generating and conversion strategies such as email marketing, content marketing, and paid marketing. She has a keen sense for finding the best marketing channels for each company. Carol knows the ins and outs of developing and implementing a strong online marketing strategy.


WordPress RI Meetups are held consistently on the 2nd Tuesday of every month. Keep up with the latest on Twitter - @WordPressRI (https://twitter.com/wordpressri)

We look forward to seeing you!