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Understanding Google Analytics for WordPress

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Hosted By
Aaron W. and Mary Beth M.
Ed Perry of The Beacon Agency will be joining us this month for a deep dive into Google Analytics and how to use this tool to make informed decisions about your site!

6:00PM - Networking & Refreshments
6:45PM - Opening Remarks
7:00PM - Presentation


About the Presentation:

Google Analytics can be an extremely useful tool, packed with a treasure trove of useful insights. But it can also be scary and overwhelming if you're not sure where to look or what the data means. In this talk, we will take a look at the Google Analytics platform and how it can be used to help understand how users interact with your WordPress sites. We'll take a look at some traffic and reports on a live site to get an understanding of how this information can be used to make informed decisions about content, function, and design.


About the Speaker:

Ed is the President and Founder of the Beacon Agency, a marketing agency based in Houston that provides marketing, advertising, and technology products and services to small businesses across the country. Beacon specializes in helping local small businesses and e-commerce stores attract and convert more leads. We're focused on relationship building with our clients and providing a data-first approach to decision making and our recommendations.

Outside of Beacon, Ed provides business and nonprofit consulting in the areas of business process, sales, marketing, and technology. He is an active outdoorsman and can often be found fishing, kayaking, and camping. He is a digital nomad, and travels around the US by RV in search of beautiful sights, speaking engagements, WordCamps, and outdoor adventures. Ed is a philanthropist and serves on the board of several nonprofits and associations. He is a proud and active alumnus of the University of Miami and the Sigma Chi Fraternity.


WordPress RI Meetups are held consistently on the 2nd Tuesday of every month. Keep up with the latest on Twitter - @WordPressRI (

We look forward to seeing you!
WordPress RI Meetup