Visiting a website which has a blog that hasn't been updated in years not only looks unprofessional, you can easily lose business or reputation because of it. In this talk I'll give you tips and advice on how to get your blog up and running again. We'll cover how to create a blog strategy, what kind of things to post about, and most importantly, what to do when you simply don't have the time to look after your blog any more, with a focus on the tools you can use in Wordpress to help you.
Jo Petty is a freelance copywriter who has worked in the industry since 2010, specialising in content strategy and crafting copy for websites and blogs. She's previously worked in the travel industry and has also worked in the world of SEO. Based in Brighton, she's experienced in creating copy that's friendly, to the point and unique.