Past Meetup

WordPress as a CMS: Tips and Tricks from eMusic

This Meetup is past

118 people went

Price: $6.00 /per person
Location image of event venue



eMusic started transitioning to WordPress as their web front-end in 2011. Like most enterprise sites, they had outgrown their closed-source CMS and were looking for ways to speed up development and empower their editorial team. They decided to convert their Java back-end to Java-based Web Services, and their front-end to PHP, using WordPress for publishing, merchandising, web configuration, and service consumption. The site now boasts one of the best implementations of "WordPress as a CMS" and scales to many millions of page views a month.

Scott Taylor led eMusic through this transition. eMusic is music discovery service, previously subscription-only, which enables its subscribers to discover and purchase music at a discounted rate. Its recently-launched "A la Carte" service allows visitors to download albums and track without a subscription. eMusic has been around since 1998 and was one of the first services to champion the MP3 format and DRM-free downloading.

Scott's presentation will be a walk-through/case-study of eMusic's WordPress implementation, and he'll also share some tricks of the trade for managing many custom post types, regionalizing content, and easily integrating with services like AWS.


Baeblemusic ( provides an entire library of exclusive concerts and session videos, plus thousands of indie and alternative music videos to your site with a simple click. Their WordPress Plugin ( extends Baeblemusic's entire video library to your site. You can add the plugin as a page or post to easily and immediately include video on your site.

Using Amara to caption WPNYC videos: Diane Goodwin will be talking about her experiences using Amara ( to caption some of our videos.


Bring your WordPress questions! As always, we'll have some geniuses on hand to help you get answers.


This month we will raffle off $1 for each user that RSVP's (i.e. 100 RSVP's = $100). This money will be split between:
-One WPNYC member.
-A WordPress developer that has donated a free theme or plugin to the community (chosen by the member winner)


Scott Taylor ( His official title is "Senior User Interface Engineer," but Scott spends most of his time as the architect of eMusic's PHP / WordPress / Web Services platform, handling all scaling / high-availability challenges and directing the front-end / PHP teams, which are currently synonymous. Since eMusic uses WordPress at scale, Scott finds lots of crazy bugs and improvements and contributes them back to the WordPress core project when possible. Scott was a "Recent Rockstar" for WordPress 3.5 and is contributing a lot of code for Post Formats and Audio / Video support in WordPress 3.6. Scott plays lead guitar in the NYC band, Goodbye Picasso (, and is a lover of gourmet Mexican food.

Gene Ellis is a native and San Francisco who also spent 5 years in Chicago before coming to New York City in the Summer of 2011. His educational background is in Mechanical Engineering, and began coding at age 18 as a method to pay for college. As time went on, his passion for technology has continued to grow and he has been neck deep in code ever since.

Diane Goodwin is a veteran production and graphic artist, and instructor, in high-end desktop publishing pre-press technology, with 25 years of experience in the business. Formerly of Miami, she began her career as a typesetter, worked for Apple in Fort Lauderdale, and taught desktop publishing for Broward County Adult Education. Today she is a social media coordinator and web producer at GraphTec Media Solutions.


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