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Coding for the Masses (Advanced WordPress theme + framework Development)




Our first meetup of the year will have something for everyone, and be action-packed!

Back in September, WP Candy wrote an article that co-founder Darcy Clarke was relocating from Toronto to NYC... so naturally I reached out to Darcy about speaking at our meetup. I've only heard good things about Themify, and wanted to learn more.

If you're interested in theme development, or have questions about Themify themes, you should come to this month's meetup!


** Though is this mostly targeted to Intermediate / Advanced Developers, Beginners will learn how important a solid theme/framework is and how to find one.

Building WordPress websites from scratch is so old-school.  There are tons of themes and frameworks that you can build on... or you can build your own.  This talk goes into the trials and tribulations of developing a platform / product based on Darcys work at Themify. As a basis, the Themify framework, itself, has gone through multiple revisions in order to be an accessible, robust, solid solution to build themes on. Using his framework and themes as example, Darcy lays out how to optimize and build scalable and reusable themes and theme frameworks. Darcy will dive into both the front and back-end providing insights on key features that have driven their success.

About our Speaker: Darcy Clarke is a Developer, Designer & User Experience Advocate based out of New York, NY. He is the Co-Founder of Themify a Commercial WordPress theme company, and is currently a Senior Developer at Fantasy Interactive and a member of the jQuery Team. Darcy's work has been featured in publications such as: .Net Mag, Web Designer Mag, Applied Arts and Smashing Magazine.

GENIUS BAR: Beginner

If you're new to WordPress, or just have questions, stop by the Genius Bar and get some answers from other Meetup members.


1) Increase your page views in 60 seconds.

Oliver Wellington, from nrelate, will show you how you can easily increase your click-thru rate, and keep your visitors on your site longer, just by installing a few plugins:

  • Related Content: Once a visitor is finished reading your post, show them other posts they might enjoy. This automated plugin can increase your click-through rates from 4%-9%, and help you recycle older posts.
  • Most Popular: Easily show your visitors what your most popular posts are, and gain another click.

About Oliver: Oliver Wellington is the co-founder of nRelate - a content marketing company based in New York City. Under his leadership, nRelate has grown from a small startup into a technology company that now services more than 19,000 publishers across the web.

2) Internet Domain Name Disputes 101

Though not WordPress specific, meetup member Allan Pearlman recently represented a client (author Robin Cook) in an internet name dispute and won! I thought this was so interesting that I asked him to stop by and give us some tips.

When it comes to putting up websites, having the internet domain name or web address you want is a first-come-first-served proposition. Or at least it is at the start. The old saying “the early bird catches the worm” applies to how things work here. This presentation will discuss the three things a late-bird challenger must prove in order to take control of a domain name, and so take it away from the “early bird” who registered it first. Also discussed will be how an early bird defends against this.

About Allan: Attorney Allan R. Pearlman is a former judicial law clerk for the U.S. Court of Appeals for the Second Circuit and former Senior Court Attorney for the New York State Supreme Court in New York County. Now in private practice, he recently successfully represented New York Times best-selling author, Robin Cook to win control of

About the Host: NWCU

This event is part of NWCU, community-powered learning driven entirely by member participation. NWCU is a curated collection of classes, workshops, Meetup groups, and hackathons, all sharing one core common goal: help existing and aspiring independents build, learn, and share with one another, so more people can lead better, happier lives working for themselves. NWCU is made possible by amazing supporters of independents and innovation: Google, BlackBerry & New Work City.

About New Work City

New Work City is a coworking space and community center for independents in Manhattan. We gather in a cozy shared environment to work, collaborate, learn, and socialize. All you need is some work to do and a friendly disposition!

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  • andrew g.

    Thank you for organizing. Unfortunately, I was a little disappointed. I am a beginning - intermediate user of wordpress. I am working more with wordpress template tags and trying to build themes from scratch - if only to learn the platform and make me more efficient when I do customize more complex pre made themes. Themify is an interesting platform and has a reasonably interesting story behind it and for that I was engaged, however in all honestly, the speaker used the captive audience of wordpress enthusiasts to promote his business (he didn't like the discussion about working with child themes). talk by a wordpress guru on the breakdown of the various pages of a theme would be more relevant to me. Although a talk on child themes is a step in the right direction, I am really more interested in some of the nuts and bolts.

    I don't feel I met many people and wondered if there was a way to help facilitate that (name tags, coffee, etc?)

    January 23, 2012

  • A former member
    A former member

    Thought it would be more about WordPress, instead it was more about the pluggins for WordPress. Great material however...increased my knowledge.

    January 19, 2012

  • Dawn R.

    Great to hear an analysis on diff frameworks; emphasis on modularity; DON'T stuff in functions file; smart critique of child themes. I'm excited to try Themify, great & responsive design AND attn to needless server hits/clean coding, cool!

    January 18, 2012

  • Sally M.

    It was a little advanced for me, but I learned something, and I made use of the Genius Bar, which was very helpful.

    January 18, 2012

  • Larry R.

    Meetups are produced by regular folks, you know like us and are always a welcome opportunity to tune in on what's going on. A few tips on last nights meetup: 1. with a topic backdrop like WordPress you can always expect the house to be sold out... translation: more chairs. 2. a microphone would be helpful. 3. the agenda was out of sync. I liked attorney Pearlmans presentation which could have been an event unto itself; I don't know how the commercial for nrelate fit in, but trust that some people thought so; and the coding presentation was... well about coding... and while cool the high ceilings were too low for the over the head presentation. That there was a commercial pitch kind of provided a relief to the technical stuff. Anyway, I gave it four stars because you guys rock and care about the community which shows through. I will be back so keep 'em coming.

    January 18, 2012

  • Chad

    I was very impressed with Darcy Clarke and all the work he has put into I will defiantly will be looking into Themify

    January 18, 2012

  • Grace L.

    I can't get to this meetup because of a regular conflict. I liked that there were several different presentations on very different topics. Thanks, Steve for all your work.

    January 18, 2012

  • Mark R.

    Themify framework looks interesting. If I need to do some complex WordPress themes I'll start there.

    January 18, 2012

  • Darin R.

    Darcy gave an excellent presentation with great tips for creating an efficient theme framework.

    January 18, 2012

  • Steve B.

    Darcy gave me so many good ideas... can't wait to implement.

    January 17, 2012

Your organizer's refund policy for Coding for the Masses (Advanced WordPress theme + framework Development)

Refunds are not offered for this Meetup.

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