2 talks and a chance to socialise.
"Look EAST - A Behavioural Insights framework for improved customer experience"
David Somerville, Strategy Director at Fresh Egg
In this presentation David will introduce you to the area of behavioural insights, explain what the EAST model is and then go on to show how it can be applied to customer experience challenges for brands or organisation, to enhance and improve the customer journey.
"MVPs - exploring the most misunderstood acronym in the digital sector"
Jayde Adams - UX Designer jayde-adams.co.uk
Jayde will tell us about what happens when MVPs (Minimum Viable Products) aren’t executed properly, and how they are actually an underused and powerful method.