Join us for the third ONLINE LunchtimeTalks event on September 24th! Grab your lunch, coffee or afternoon pick-me-up and connect and learn with us. This event is open to all. Speakers: Robert Da Costa, Da Costa Coaching In a changing economic environment (such as this pandemic) it can be challenging to find enough business to keep your agency running and growing. If you wish you had more prospects in the pipeline or if you go on lots of ‘cups of coffee’ meetings with potential prospects, spend a lot of time writing proposals but are frustrated at the low conversion rate then this talk is for you. Learn how creating a sales funnel that helps you identify and target your ideal customer will result in more meaningful meetings that convert into business. This talk is full of practical tips that you can begin implementing immediately: • How to identify your ideal target prospect • Keeping your pipeline filled with engaging outbound comms • Qualifying ideal prospects from time wasters! • Creating your own unique sales funnel Takeaways: • Ideas on sales and marketing activities to attract and convert more leads • An improved qualification process Rob has 30 years of commercial business experience from working in blue chip companies to starting, growing and selling his own successful agency. (https://www.prweek.com/article/183664/bi-worldwide-buys-tech-agency-cit-deal-valued-1m) Rob has worked with over 300 agencies including Digital start-ups, PR, Design, Web development, and full-service marketing agencies. His 11 years’ experience of running his own agency combined with working with over many agencies over the past 14 years uniquely positions him to be able to understand every stage of an agency’s journey. His coaching style is curious, positive and supportive. He is business and results focussed, empathetic yet challenging and he is totally passionate about facilitating clients to get the results they seek from the coaching process. https://www.linkedin.com/in/robdacosta/ ************************************************ Jane Guest, Founder of Adaray Marketing Ltd Challenging times require us to dig deep and focus. Having identified who your ideal prospect is, the next step is to attract as many of them to you as possible. To do this you need to just to win their heads, but their hearts too. How? By creating a brand that acts as their best friend. Helping you achieve this, Jane’s talk focuses on the psychology behind successful brands. Lifting the lid on how to create an authentic and compelling brand, and why being a best friend is a true brand imperative. Helping you future proof your business, Jane will guide you through the process of defining a bespoke brand essence that will step-change your marketing forever: • Why your band can become your biggest asset • How to create your bespoke brand essence • How your brand can create lifetime loyalty Takeaways: • Brand Essence Template Jane has over 20 years of experience working in marketing and innovation for global blue-chip companies. Passionate about helping other like-minded entrepreneurs succeed, Adaray was founded in 2018 with true purpose – to be a catalyst for positive change within the local community, for business and individuals too. Helping SMEs get to the next level, Adaray drives growth through SMART brand development. Whether that’s creating a professional brand that commands a higher price and attracts your ideal clients, devising engaging content strategy and communications that increases interest and conversion or helping you develop your product and service offering to give you competitive advantage; Adaray’s unique PsychTech approach ensures delivery of the most effective and efficient results: + 48% revenue + 50% clients + 429% ROI Always expert, often inspiring and eternally the optimist, Jane loves nothing more than seeing her clients and their businesses flourish. https://www.linkedin.com/in/jane-guest-b9824314/
- Building static websites in AWS S3 with Dominic Messenger
This talk/tutorial covers the deployment of a static website into AWS S3 in real-time. Starting with a simple static site, working through deploying a React SPA and guidance on how to get things up and running fast. By the end of the talk, Dominic will show a website with caching, linked to a domain over HTTPS, using tools in the AWS console. Dominic Messenger is a greybeard AWS architect/developer - founder/CTO of Modular Data and interested in serverless applications and building things with less.
- WorthingDigital talks: Writers for Screen
This month’s evening talk is an online Q&A panel session with three leading, multi-award winning writers for screen. To call them a trio of "screenwriter, digital writer and copywriter” doesn’t do them justice so read their bios below for the fully embossed version. The critical thing is that this session will be mostly Q&A, so get your questions in early, before the day, as they will form the structure of our chat. Add them as a comment below or email them to [masked]. Sarah Farinha Sarah Farinha is a BAFTA-winning screenwriter who creates bold worlds and larger-than-life characters, often with a twist of humour. After graduating from the National Film and Television School with an MA in Screenwriting, she was invited to join the BBC TV Drama Writers’ Programme where she developed a project with BBC Studios. Sarah’s short animation Sleeping with the Fishes won her a BAFTA in 2014, while her other shorts have also been screened internationally and won various awards. Her current television slate includes The House Next Door, a 90-minute drama commissioned by the BBC and produced by Fable Pictures; and Mary and Vince (Vertigo Films), a drama series inspired by her own experience growing up with a father who was an undercover police detective in the Flying Squad (aka The Sweeney). She is also a visiting lecturer of screenwriting at the University of the Arts, London, and the recipient of prestigious fellowships for The MacDowell Colony and Yaddo in the United States. She is currently developing original work with several production companies. https://sarwoo.co.uk/ http://www.bafta.org/supporting-talent/elevate/sarah-farihna Tim Wright Tim Wright is a digital writer and crossplatform producer who specialises in interactive drama and storytelling. His work has ranged from the BAFTA-winning webcam + email drama 'Online Caroline' (2000) to the recent BBC R&D Amazon Echo play 'The Inspection Chamber' (2018). His personal web + radio fiction 'In Search of Oldton' was nominated for the Imison Award (2007). He was lead writer on the RSC's Twitter play 'Such Tweet Sorrow' (2010), and digital producer for Coney's NESTA funded interactive theatre experiment 'Better Than Life' (2014). Most recent work includes working with The Other Way Works on the immersive theatre project 'A Moment of Madness' and co-presenting the literary podcast 'Curiously Specific'. Tim was the first ever Head of Immersive at NFTS at the National Television & Film School (NFTS) and still works there developing courses & modules and teaching digital producing. He is also an executive producer on the UEA CW50 'Future & Form' digital literature project. https://timwright.typepad.com/ Gary Martin Gary Martin is a multi-award winning Creative Director, screenwriter and Art Director who studied Fashion at St Martin’s School of Art, where he shared a cutting table with John Galliano before honing his advertising chops working for some of the best agencies in London, where he learned the power of great ideas and how to craft them. After a decade in the advertising industry Gary sold his first feature film script to Universal Studios and a year later co-wrote Tom Hiddleston’s first major TV role, for which he was nominated for a British Comedy Award and a BAFTA. He pitched and sold many TV pilots to U.S networks and a comedy series to HBO before returning to the advertising arena in 2015 as in-house Creative Director at TK Maxx. Not exactly a neatly cultivated career progression but plenty of material for an interesting conversation. https://www.hausofgary.com/ #screenwriting #copywriting #digital #writing #bafta #interactivedrama #featurefilms #advertising #digitalproducing #q&a #talks #learning #nfts
Join us for the second online LunchtimeTalks event on June 18th! Grab your lunch, coffee or afternoon pick-me-up and connect and learn with us. This event is open to all. Speakers: Sophie Sheinwald, Founder at 2020 Vision Project, Co-creator of Generation Share, Visual Storyteller & Photographer. Sophie will be talking about how a spontaneous Facebook Live started the Covid[masked] Vision Project AND, how that may never have happened if she hadn't met and photographed over 200 change-makers with the Generation Share book! This is a story of how inspiration, great collaboration and hard work all meet to create meaningful visual storytelling. https://www.linkedin.com/in/sophie-sheinwald-a9192219/ ************************************************ Roksana Anning, Founder of Apex Mindset Ltd. Building supportive relationships by understanding personality preferences. Working from home has become the new normal. For some people remote working, away from a busy office environment is energising and stimulating, while others find it draining and the lack of human contact has a negative impact on their energy and motivation. We are all unique and react differently to various situations and challenges. We are different, but we are predictably different. Our preferences give us a great insight into our motivation, decisions and the choices we make. So how can we use this knowledge to support our staff, colleagues, clients more effectively in the current climate? What can we do to increase motivation, focus and productivity when working from home and beyond that? The talk will: - Introduce you to the MBTI (Myers Briggs Type Indicator) Personality Profiling framework and the 4 MBTI preferences pairs - Provide you with some ideas on how to support different preferences to build better relationships, increase engagement and productivity - Leave you with increased awareness and appreciation for individual preferences and how working with others according to their preferences creates better results Roxy has a wealth of experience in the area of learning and development having delivered bespoke training and coaching to individuals and teams in various settings for over 11 years. She is driven to help people get the best out of themselves and each other to create positive working relationships which are free of stress, bias and conflict. Her interest and knowledge in human behaviour, positive psychology, Neuro Linguistic Programming and Neuroplasticity makes her well equipped when working with both individuals and teams to improve their awareness, motivation and drive, and develop confidence, clarity and vision, enabling them to build strong partnerships. https://www.linkedin.com/in/roksanaanning/
- Lunchtime Talks (Online)
WorthingDigital LunchtimeTalks event on Friday April 24th - ONLINE Theme: Performance & Productivity Speakers: Sam Whittaker, The Human Change Agency How to build a culture for high-performance and productivity How do you develop and sustain a high-performance culture? How do you create an engaged and productive workplace? In this talk, Sam Whittaker, Director and Co-founder of the Human Change Agency, will share her thoughts on the fundamental elements required to support high team performance and the delivery of key outcomes including fulfilment and productivity. The talk will leave you with ideas and provocations, including: • Ways to boost your own performance and productivity • Ideas to create greater team cohesion and collaboration • Practical suggestions on how to embed new, productive ways of working into your organisation With a career spanning over 25 years, Sam has direct experience of organisation development and culture change in addition to strategy development and global commercial leadership. Sam’s expertise lies in marrying an organisation’s culture with its vision and strategic intent and in supporting leadership teams to effectively deliver on their goals whilst strengthening the capabilities of their teams. Over her career Sam has worked with or for organisations that include: CIPD – the professional body for HR and people development; OECD – the Organisation for Economic Cooperation & Development; RSA – Royal Society for the encouragement of Arts, Manufactures and Commerce; McGraw-Hill; John Wiley & Sons, Oxford Brookes University. https://www.linkedin.com/in/whittakersamantha/ ******************************** Sarah Archer, Founder of The Speaking Club and Story Led Marketing Podcasts The Importance of Story Led Marketing in Growing Your Business and How a Podcast Fits in So many business owners feel worn out and overwhelmed by marketing…it’s exhausting trying to keep up with all the social media posting, content generation, and networking and heart breaking when all your efforts don’t bear any fruit and you have to start on the treadmill again. The good news is that there is a remedy for the hustle and the hassle…there is a new way of marketing that will enable you to step off the treadmill, improve your performance and get results. In this presentation Sarah Archer, host of The Speaking Club podcast will share the mistake that is getting you lost in the crowd, how to get and keep attention and where podcasting fits into her digital marketing strategy, so that you can save time and money and focus on what you do best. In this talk you will discover: • The No.1 mistake most people make with podcasts, talks and other content • The secret to getting attention • The secret to keeping it once you’ve got it • Your biggest asset for acquiring customers • How podcasting can create a pipeline of dream customers Sarah helps heart centred entrepreneurs and business owners use stories and humour to grow their brand and business, onstage, offstage and online. Drawing on her comedy, theatre and business background Sarah and her team provide consultancy, coaching and content creation services, to help reduce overwhelm and get results. Sarah also has two podcasts, The Speaking Club, which is in over 155 countries and growing fast and her new podcast Story Led Marketing. https://www.linkedin.com/in/saraharcher15/ ******************************** Grab your lunch, coffee or afternoon pick-me-up and join in with us! This event is open to all.