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Real Business Impact for the Semantic Web: GoodRelations & RDFa for Deep Compari

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Real Business Impact for the Semantic Web: GoodRelations & RDFa for Deep Comparison Shopping on a Web Scale

Abstract: In less than a year since its official release, the GoodRelations vocabulary for e-commerce has received huge interest from practitioners and researchers alike. GoodRelations has already been adopted by Yahoo, BestBuy, OpenLink Software, and may other major players, and it is supported by popular Web shop applications like osCommerce and the Joomla/Virtuemart combo. For the first time in history, we can expect a massive amount of real-world data expressed using a rich vocabulary compliant with the state-of-the art in W3C Semantic Web technology.

In this talk, I will explain the technological foundations and the business implications of GoodRelations for e-business experts, CTOs and CIOs, Web developers, and basically anybody who want to be found on the Web. I will also show details on the massive growth of real-world data, sketch business models for affiliate marketing, and give an overview of available on-line resources and tools for adding GoodRelations support to your business model.


18:00 Socializing

18:30 Talk "Real Business Impact for the Semantic Web: GoodRelations & RDFa for Deep Comparison Shopping on a Web Scale"
Prof. Dr. Martin Hepp, E-Business & Web Science Research Group, Universität der Bundeswehr München, Germany

19:30 Lessons Learned, Best Practices, and Discussion

20:30 Sociallizing / gemeinsames Nachtessen

Ort der Veranstaltung: Universität Zürich / Institut für Bankenwesen / Plattenstrasse 32 / Seminarraum 4

Speaker's Bio: Martin Hepp is a professor of general management and e-business at Universität der Bundeswehr München in Germany, where he heads the e-business and Web Science Research Group. Hepp holds a master's degree in business management and business information systems and a PhD in business information systems from the University of Würzburg (Germany). His key research interest is in using structured, linked data on a Web scale for e-business, in particular matchmaking and product data reuse.
As part of his research, he developed
the GoodRelations and eClassOWL ontologies, now widely used for describing offers on the Web. Also, Hepp was the organizer of more than fifteen workshops and conference tracks on conceptual modeling, Semantic Web topics, and information systems and member of more than sixty conference and workshop program committees, including ASWC, ESWC, IEEE CEC/EEE, and ECIS, and is an associate editor of IJSWIS.

http://www.heppnetz.d... (

Links to GoodRelations Materials and Tools

Project page: (

Resources for developers:
http://www.ebusiness-... (

Overview - http://www.heppnetz.d... (
How-to - (

Recipe for Yahoo SearchMonkey:
http://www.ebusiness-... (

Talk at the Semantic Technology Conference 2009:
"Semantic Web-based E-Commerce: The GoodRelations Ontology"
http://www.slideshare... (

Overview article on Semantic Universe:
http://www.semanticun... (

Tutorial materials:
ISWC 2009 Tutorial: The Web of Data for E-Commerce in Brief: A Hands-on Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey
http://www.ebusiness-... (