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Real Business Impact for the Semantic Web: GoodRelations & RDFa for Deep Compari

Real Business Impact for the Semantic Web: GoodRelations & RDFa for Deep Comparison Shopping on a Web Scale

Abstract: In less than a year since its official release, the GoodRelations vocabulary for e-commerce has received huge interest from practitioners and researchers alike. GoodRelations has already been adopted by Yahoo, BestBuy, OpenLink Software, and may other major players, and it is supported by popular Web shop applications like osCommerce and the Joomla/Virtuemart combo. For the first time in history, we can expect a massive amount of real-world data expressed using a rich vocabulary compliant with the state-of-the art in W3C Semantic Web technology.

In this talk, I will explain the technological foundations and the business implications of GoodRelations for e-business experts, CTOs and CIOs, Web developers, and basically anybody who want to be found on the Web. I will also show details on the massive growth of real-world data, sketch business models for affiliate marketing, and give an overview of available on-line resources and tools for adding GoodRelations support to your business model.


18:00 Socializing

18:30 Talk "Real Business Impact for the Semantic Web: GoodRelations & RDFa for Deep Comparison Shopping on a Web Scale"
Prof. Dr. Martin Hepp, E-Business & Web Science Research Group, Universität der Bundeswehr München, Germany

19:30 Lessons Learned, Best Practices, and Discussion

20:30 Sociallizing / gemeinsames Nachtessen

Ort der Veranstaltung: Universität Zürich / Institut für Bankenwesen / Plattenstrasse 32 / Seminarraum 4

Speaker's Bio: Martin Hepp is a professor of general management and e-business at Universität der Bundeswehr München in Germany, where he heads the e-business and Web Science Research Group. Hepp holds a master's degree in business management and business information systems and a PhD in business information systems from the University of Würzburg (Germany). His key research interest is in using structured, linked data on a Web scale for e-business, in particular matchmaking and product data reuse.
As part of his research, he developed
the GoodRelations and eClassOWL ontologies, now widely used for describing offers on the Web. Also, Hepp was the organizer of more than fifteen workshops and conference tracks on conceptual modeling, Semantic Web topics, and information systems and member of more than sixty conference and workshop program committees, including ASWC, ESWC, IEEE CEC/EEE, and ECIS, and is an associate editor of IJSWIS.


Links to GoodRelations Materials and Tools

Project page:

Resources for developers:

Overview - http://www.heppnetz.d...
How-to -

Recipe for Yahoo SearchMonkey:

Talk at the Semantic Technology Conference 2009:
"Semantic Web-based E-Commerce: The GoodRelations Ontology"

Overview article on Semantic Universe:

Tutorial materials:
ISWC 2009 Tutorial: The Web of Data for E-Commerce in Brief: A Hands-on Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey

Join or login to comment.

  • Leo K.

    GoodRelation - ein sehr gutes Beispiel, wie dank sematischer Web Technologie der unstrukturierte Inhalt des Internets (hier Produkt-Informationen in e-Shops) erfasst und für Entscheidungsprozesse nutzbar gemacht werden kann. Super, dass der Vortrag nun auch als Video zur Verfügung steht. Und ein äusserst kompetenter Referent!

    November 21, 2009

  • Leo K.

    Ein fundamentaler Beitrag zum Thema Semantic Web und eCommerce - Martin hat uns mit enorm viel Material ausgestattet - incl. dem Video des Vortrags. Super!! Danke Martin.

    November 21, 2009

  • Ziegler

    Der Vortrag war auch für Laien sehr verständlich, die Vorteile und Problemstellungen von Good Relations lagen zum Abschluss offen auf dem Tisch. Sehr sympathischer Referent.

    November 20, 2009

  • Martin H.

    If you want to try GoodRelations for E-Commerce using the Web of Linked Data for your company, check:

    November 20, 2009

  • Martin H.

    The video recording of the presentation is now online at

    November 20, 2009

  • Martin H.

    Yes, the talk will be in English.
    Note that an updated and more detailed description will be online in a few minutes, so please stay tuned.

    November 18, 2009

  • Mircea G.

    Hi, I'd like to know if this event is held in German or English ? Unfortunately I don't speak any German, yet .

    November 14, 2009

6 went

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