Next Meetup

Learn Dr. Stephen Wendel's CREATE Framework for Behavior Change in Products
Learn Dr. Stephen Wendel's CREATE Framework for Behavior Change in Products. Dr. Stephen Wendel is the founder of our international organization, the Action Design Network, the author of "Designing for Behavior Change", a social scientist, and has led behavior change interventions at companies including HelloWallet and Morningstar. His book "Designing for Behavior Change" is one of the most comprehensive books to date on incorporating Behavioral Economics and Behavioral Science into a software development process. We are excited to have Rajesh Nerlikar present the CREATE framework to us. Rajesh has worked closely with Dr. Wendel at HelloWallet and Morningstar, where Rajesh was a Senior Product Manager and Director of Workplace Products. Rajesh also served as a Product Manager for OPower. All three of these companies have been on the vanguard of applying behavioral science to their products. Rajesh has years of experience leading product management leveraging these techniques. Rajesh is an independent consultant providing Product Advisory services. Please join us for this exciting event!

Capital Factory

16th floor, 701 Brazos Street · Austin, Te

Upcoming Meetups

What we're about

Public Group

Behavioral Economics, Behavioral Design, Gamification, Psychology... We explore anything that allows us to make large-scale, positive impact on people's behavior. We discuss the emerging efforts of many industries to improve the behaviors of people through products, services, programs, and policy.

Building tools and experiences are not enough anymore. We need to take into account the quirky psychology of the human brain and design for it.

Our work spans:

• Designing explicitly to improve human behaviors (exercise, diet, budgeting, volunteering)

• As well as improving overall engagement in any product, service, or program, or policy.

We touch many different subjects: persuasive technology, choice architecture, emotional design, cognitive design, positive psychology, marketing, gameful design, game thinking, copywriting, funnel-optimization, social work, persuasive psychology, behaviorism, cognitive behavioral therapy and many other related topics.

Our methods will include presentations, discussions, guest speakers, hack-a-thons, joint projects and more.

Our founder, Robin Krieglstein, is a researcher with the Stanford Behavior Design Lab with Dr. BJ Fogg. He has consulted a dozen+ Fortune 500's, founded the first gamified, goal-achievement social network, founded the Design Group at LeapFrog toys and has been working on applying behavioral science to improve human behavior for decades. He is also an officer of the International Action Design Network.

Follow Us:

@ActionDesignATX ( on Twitter

Action Design ATX on Facebook (

Action Design ATX on LinkedIn (

Action Design ATX Website (

Members (1,648)

Photos (35)