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Creative Brief for the Swimwear Shoot on March 17, 2012!!!

From: Kevin Michael S.
Sent on: Saturday, March 10, 2012 7:43 PM

Creative Brief for Fashion Editorial Swimwear Story on March 17, 2012 


Swimwear Story on South Beach Miami with the hottest Swimsuit Models.   We are aiming at unfolding an 8 to 10 page fashion editorial story completely art directed and story boarded from beginning to end. The photographs will be beautifully lit with a sense of class, sexiness and seduction.  Opening with a Cover Story with the model on her knees in the sand at the water's edge.  In the next scenes, the model approaches the water followed by immersion in the caribbean teal blue water.  I want to capture the model in the water, looking out with seduction with her chest slightly above the water line similar to the famous Heidi Klum Sports Illustrated Spread.  I want to capture a series of scenes with white powder sand grazing the model's body as she looks outward from lying down on her back.  We will capture a scene with the model wearing sexy bikini bottoms and holding her top at her side, covering herself and looking back over her shoulder. We will close the spread with her standing looking out with the lifeguard buoy in one hand.  

We will work with designer bikini swimwear styled by a top Miami Stylist with color and vibrance.  

1) Talent:   We are casting from the hottest Agency Represented Swimsuit Models in Miami

2) Director of Photography: Celebrity Fashion &, Advertising Photographer Kevin Michael Schmitz

3) Location: South Beach Miami

4) Emotions: Classy, Sexy, Seductive, Fun & Playful

5) Wardrobe:  Designer Swimwear from the hottest 2012 Summer Trends

6) Props: Palm Trees, Life Guard Buoy 

7) Makeup & Hair: Top Agency Represented Stylists 


Creative Brief with Concept Imagery for Story, Art Direction and Wardrobe:


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