Past Meetup

Agile Content Lightning Talks featuring Facebook, Unilever & Breast Cancer Care

This Meetup is past

46 people went

Price: £10.00 /per person

The Book Club

100 Leonard Street, Shoreditch · EC2A 4RH

How to find us

Nearest stations: Old Street, Shoreditch High Street

Location image of event venue


At this meetup you’ll hear five lightning-fast case studies, each 10 minutes long, featuring brands like Facebook, Breast Cancer Care, and Unilever. Each presentation will show you how to create efficient content processes through collaboration with your stakeholders. (See below for details of the presentations.)

Lightning talks are high energy, fun, and engaging to watch. You’ll come away inspired and ready to apply what you’ve learnt when you get to work tomorrow.

You’ll also meet people who work across the content industry, during structured discussions.

How to demonstrate return on investment by targeting and testing marketing content—case study from Syft, a hospitality startup

presented by Angela Tang, Marketing Director, Syft

Learn how to:

• build a business case for content by tracking return on investment

• identify the target audience for every post

• collaborate with sales and product teams

Content strategy at Facebook: a story of collaboration

presented by Anne Deggelman, Content Strategist, Facebook

Learn how to:

• build relationships with stakeholders by involving them in your process

• understand what stakeholders care about in order to find common ground

• show your work so that everyone understands the reasons behind your recommendations

Integrating content, design and marketing to make a high-traffic site more effective—Unilever case study

presented by Chris Myhill, Freelance UX Designer

Learn how to:

• involve all stakeholders from the beginning so that both user needs and business requirements are met

• create a multidisciplinary agile team that creates prototypes quickly

• test content in realistic scenarios to learn more about how people use your product

Creating a digital service to support women after breast cancer treatment—Breast Cancer Care case study

presented by Claudia Knowles, Digital Editor, Breast Cancer Care

Learn how to:

• support stakeholders from a traditional organisation to contribute to new digital content formats

• develop a tone of voice that suits sensitive topics through testing and user research

• tailor content for mobile devices

Go beyond arguments about content to find an approach that works for everyone

presented by Jonathan Kahn, Organiser, agile content conf


• why stakeholders resist evidence-based arguments and appeal to emotion, opinions or politics

• how to reframe objections as requirements and create a shared understanding of all the constraints around a content problem

how to invent an approach that satisfies all of these requirements without giving up your values


● 18:00 Arrive, order food, get a drink
● 18:30 Welcome and opening activity: learn the content microtest technique
● 19:00 Lightning talks part 1
● 19:45 Break (order food, get a drink)
● 20:15 Lightning talks part 2
● 20:50 Drinks and informal networking
● 21:30 Event ends

Ask questions, meet people, share your ideas

After the talks you’ll have a chance to ask speakers questions, meet people in informal moderated activities, and share your ideas about agile content. Stick around!

Our venue: The Book Club

We’re delighted to return to the The Book Club ( in Shoreditch, which is intimate and friendly.