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November event: Hollywood, small businesses, technology, and governance

Following September’s acclaimed CS Forum conference, the London Content Strategy Meetup returns with a new format on Wednesday 16 November at The Mermaid CentreBlackfriars. You’ll hear four dynamic 15-minute talks on diverse content strategy topics, followed by a mini-panel with questions from the audience. We’ll follow it up with “content strategy speed dating”, where you’ll get to network, chat and pepper the speakers with questions at the Mermaid’s bar overlooking the Thames. 

There’ll be spot prizes on the night, including t-shirts, UX and content strategy books, and 10 exclusive infographic prints by Richard Ingram. And so everyone goes home a winner, each ticket comes with a limited edition CS Forum art print by Marcus OakleyTickets are limited and cost £9 (to cover venue hire).

Essential information

What: The London Content Strategy Meetup

When: Wednesday 16 November 2011, 6pm-10pm

Where: The Mermaid Conference Centre, Blackfriars. (Nearest tubes: Mansion House, St Paul’s.)

To get your ticket, choose “RSVP” and pay £9 via PayPal. It only takes a minute, and you don’t need a PayPal account.

Kate Kenyon: Content strategy, content management tools, and the happy ending

A poorly designed content management tool leads to production bottlenecks, a constrained team, a diluted content strategy, and a lousy user experience. But a well-designed CMS allows content people to get on with what they do best instead of battling arcane technology they don’t care about. It allows content to be tracked, enhanced, and improved while the true value of good content is visible to everyone. 

Kate, who’s content strategist for Expedia Affliate Network will explore content strategies that embrace content management tools, discussing which tools to use, how to integrate them with your editorial staff, and who you need in the room. 

Gabriel Smy: Content strategy for small businesses

How can we squeeze content strategy into the tiniest spaces, and is it possible to sell ongoing development instead of one-off projects? Gabriel will teach us the Socratic method for SEO, and show how lifting icebergs, flogging camels, and other metaphorical delights can help us to advance the practice of content strategy.

Gabriel Smy is content strategist at Fluent in Cambridge and author of SmyWord.

George Webster: What content strategy can learn from Hollywood

In your average Hollywood blockbuster, a lot of effort (believe it or not!) goes into creating two hours of entertainment—using many of the principles of content strategy. George will take a light-hearted look at those principles through the lens of creating entertainment. Which invites the question: what does Hollywood do that we as content strategists don't?

George has worked as a screenwriter for film and as a content strategist for leading digital agencies in London.

Anne Caborn: Digital governance and risk: a comparison with the NHS 

The shiny trappings of brand and messaging aren’t always the right avenues for content strategy work. Based on her experiences with the National Health Service, Anne Caborn of CDA shows how an understanding of digital governance is necessary for large, slow-moving organisations to make real change - in their content and their operations. Anne will share the experiences she gained as a manager responsible for corporate governance and risk in the NHS, and explore ways we can apply the same principles to web governance.


  • 6pm: Arrive, cash bar in the Blackfriars Room (overlooking the Thames)
  • 6:30 - 7:10pm Kate Kenyon & Gabriel Smy in the Studio (2 x 15m talks)
  • 7:10 - 7:30pm Break, refresh your drink
  • 7:30 - 8:10pm George Webster & Anne Caborn in the Studio (2 x 15m talks)
  • 8:10 - 8:25pm Mini-panel in the Studio (speakers answer your questions, moderated by Elizabeth McGuane)
  • 8:30 - 10pm Drinks & content strategy speed dating in the Blackfriars Room. You’ll have a chance to meet all of the speakers and discuss the evening’s talks in an informal setting.


Our venue is the stunning Mermaid Conference Centre at Blackfriars. The talks and mini-panel are in the Studio, an intimate room with great acoustics and enough space for everyone to sit down, and the drinks and networking take place in the Blackfriars Room, with panoramic views of the Thames - there’s a cash bar all night.

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  • A former member
    A former member

    Excellent, great speakers, great access to speakers and the speed dating worked well. Quality meetup.

    November 18, 2011

  • A former member
    A former member

    Great setup and some inspiring presentations

    November 17, 2011

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