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Community Management, Creativity, and Content Strategy

After January’s sold out Content Strategy Lightning Talks event, we’ll explore the topics of community management and creativity in depth at this meetup, with a combination of full-length presentations, an interactive panel, and the return of “content strategy speed dating” where you’ll get to network, share your experiences, and pepper the speakers with questions at the Mermaid’s bar overlooking the Thames. It’s not just about learning from experts, it’s about sharing your knowledge with your peers as well.

Essential information

What: The London Content Strategy Meetup

When: Wednesday March 7, 6pm-9:30pm

Where: The Mermaid Conference Centre, Blackfriars. (Nearest tubes: Blackfriars [new tube station now open!], St Paul’s.)

To get your ticket, choose “RSVP” and pay £9 via PayPal. It only takes a minute, and you don’t need a PayPal account.

Rob Hinchcliffe: Content Strategy and Community Management

What happens to your content strategy when you're relying on your users to generate that content, and you have no idea when it will appear, what it will look like, and if it will even be any good? Rob will be exploring if it's even possible to have a user-generated content strategy, and what effect things like atomised authorship and crowd-sourced curation are having on content strategists.

We’re delighted to welcome Rob Hinchcliffe, former journalist, founder of Londonist, one-time editorial director of Yahoo News UK, former Community and Development Manager at Qype, and now Community Strategist at strategic digital agency TH_NK.

Randall Snare: Content and Creativity

What does art have to do with content strategy? If you’ve ever put one word in front (or behind) another, the answer is: everything. Randall will explore creativity: what it is, how to do it, what creative endeavors have to do with content—and why that’s important for us. She might also talk about humanity, but only fleetingly.

We’re delighted to welcome Randall Snare, who’s coming all the way from Dublin. Randall grew up in New Orleans, studied English and neuroscience, worked as a writer for Gourmet magazine and The Onion, and is now Content Strategy Lead at iQ Content in Dublin. Randall’s presented at conferences worldwide including Confab (Minneapolis) and Content Strategy Forum (Paris), and she co-organised the Content Strategy Forum 2011 in London. She blogs at Mapped.


  • 6:00pm Arrive, grab a drink at the cash bar in the River Room (overlooking the Thames)
  • 6:30pm Rob Hinchcliffe in the Studio
  • 6:55pm Break (refresh your drink)
  • 7:10pm Randall Snare in the Studio
  • 7:30pm Break (refresh your drink)
  • 7:45pm Interactive panel in the Studio (fishbowl-style)
  • 8:15pm Content Strategy Speed Dating in the River Room
  • 9:00pm - 9:30pm Drinks and informal networking


Our venue is the stunning Mermaid Conference Centre at Blackfriars. The talks and mini-panel are in the Studio, an intimate room with great acoustics and enough space for everyone to sit down, and the drinks and networking take place in the River Room, with panoramic views of the Thames - there’s a cash bar all night.

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  • Lisa D.

    Great format - two very different and interesting presentations followed by a fishbowl session and speed dating that provided an opportunity to meet lots of people who enjoy talking about content as much as I do!

    March 19, 2012

  • A former member
    A former member

    Overall an evening well put together, thanks to the hosts. Especially liked Rob's talk.

    March 13, 2012

  • Isabella S.

    I had a good time, might have preferred bit longer presentations tough.

    March 9, 2012

  • Lorraine L.

    Friendly bunch of people. I think I would have preferred 'speed dating' to allow us to mix between different groups, rather than all move from 1 table to the next.

    March 8, 2012

  • A former member
    A former member

    Even the way in which the presentations were put together inspired creativity. Has given me more motivation to find/make the tools I need to listen to clients' communities so that together we can improve their experience of the content.

    March 8, 2012

  • Gabriella

    It was a great evening - very insightful to have so many web-oriented people from different backgrounds in one space, will definitely be booking up for the next one!

    March 8, 2012

  • A former member
    A former member

    Disappointed to be talked at and told what to do in the first presentation. Hearing from the speaker that he had no idea who was in the audience immediately said his presentation would not have been tailored to suit the delegates. And that then became obvious. THis style of "do this" and "don't do that" is not a presentation style people respond to. Nor is a presentation where "wankey" and "marketing" are used in the same sentence. I'm sure there were marketers other than myself and my business partner in the audience who also wouldn't have appreciated this. Honestly, I learned nothing from this first session.
    In terms of the event organisation in advance it would help to be informed as to what the aim of speed dating is - to discuss a topic? To meet others? To pitch yourself? I'm all for events promoting interaction - but prefer to know more about how and why.
    It would also be helpful to be able to sift through attendees on the group website a little more easily.

    March 8, 2012

  • Richard L.

    Great speakers and panel. Sorry I couldn't stay for the "speed dating". The venue was the only disappointment.

    March 8, 2012

  • Ros M.

    Very interesting group. I learn something new

    March 7, 2012

  • Skinny Rich C.

    Very informative, great content, loved the difference between the speakers and their vast experiences, brilliant atmosphere and great Meet-Up.
    Thank you and it was great to meet so many new amazing people.

    March 7, 2012

  • Jonathan K.

    Hi everyone, the hashtag for tonight's event is #cslondon12.

    March 7, 2012

  • Skinny Rich C.

    I am a newbie here. Are we using any hashtag when mentioning the event on twitter? :-)

    March 7, 2012

  • Ros M.


    March 7, 2012

  • Ros M.

    What's the hashtag?

    March 7, 2012

Your organizer's refund policy for Community Management, Creativity, and Content Strategy

Refunds offered if:

  • the Meetup is cancelled
  • the Meetup is rescheduled

Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.

Regardless of the refund policy set by the organizer, Meetup may issue refunds on an organizer's behalf if we determine that Meetup's Payment Policies have been violated.

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