How can we change an organisation’s culture? A debate.

This is a past event

59 people went

Price: £9.00 /per person

Google Campus

4-5 Bonhill Street · EC2A 4BX

How to find us

Nearest tubes: Old Street and Liverpool Street

Location image of event venue


We’re delighted to announce a new event format for the London Content Strategy Meetup: an interactive debate about whether our work can help change an organisation’s culture.

How can content strategy and user experience help us to change organisational culture? What will happen if we stick to what we know and wait for organisations to adapt to their new reality? What cultural challenges do we face, and how do other practitioners approach cultural issues?

We’ll hear short talks from two inspirational speakers, take part in an interactive panel, and then break into small groups to work together on solving a problem, culminating in an “elevator pitch” which we’ll share with the group. Get involved in debating a challenge we all face in our work, work with people you haven't met before, and collaborate on solutions. It’ll be great fun and we’ll all learn lots.

Essential information

What: The London Content Strategy Meetup

When: Thursday 18 October 2012, 6:00pm–9:30pm

Where: Google Campus, 4-5 Bonhill Street, EC2A 4BX (Shoreditch)

To get your ticket, choose “RSVP” and pay £9 via PayPal. It only takes a minute, and you don’t need a PayPal account.

Our amazing speakers

Meet our two brave and generous speakers who’ll share their experiences of changing company culture from both the outside and the inside.

Joe Leech: Using UX to Change Company Culture

A recovering neuroscientist via a spell as a primary school teacher and a MSc in Human Computer Interaction, Joe embarked on a UX career 9 years ago. As User Experience Director at cxpartners (, Joe leads a team of UX consultants. He specialises in designing every aspect of the user experience from initial research to developing online strategies to producing wireframes & managing a design team. He’s worked with clients like eBay, Marriott, Virgin, The Train Line and Disney.

Nicola O'Connor: Can content strategy save lives? The case for user-centred, integrated digital communications at Cancer Research UK

Cancer Research UK (CRUK) funds over half the UK’s cancer research: that’s more than 4000 scientists, doctors, and nurses fighting cancer on all fronts. CRUK provides life-changing information to anyone affected by cancer and runs awareness initiatives to detect cancer early and to reduce risk. And their campaigning work keeps cancer at the top of the political agenda. All of this is funded directly by supporters—CRUK has no government funding.

CRUK’s digital presence needs to serve its mission: to bring forward the day when all cancers are cured. Therefore it needs to create better engagement with the brand, better user experience, and increased income. Nicola will share a case study of how CRUK is beginning to break down content silos and change the way they work to deliver a truly user-centred cancer information service that supports all of their core audiences and encourages their support.

Nicola is Content Strategy Specialist Cancer Research UK.

Interactive panel and small group discussions

After the talks, we’ll participate in an interactive fish-bowl panel, where anyone can take part. Get involved in debating the issues raised by our speakers, ask questions, and share your ideas with the group.

Next, we’ll split into small groups to discuss the presentations and share our own ideas. Each group will have a facilitator to guide the discussion and introduce a scenario for the group to work on together, culminating in an elevator pitch. You'll have a chance to discuss your ideas with the speakers before we report back to the group and share what we’ve learned.


6:00pm Arrive, grab a drink 6:20pm Welcome 6:30pm Joe Leech: Using UX to Change Company Culture 6:50pm Break (refresh your drink) 7:00pm Nicola O'Connor: Can content strategy save lives? The case for user-centred, integrated digital communications at Cancer Research UK 7:20pm Interactive panel debate (get involved!) 7:40pm Break (refresh your drink) 7:50pm Moderated small group discussions (including a problem scenario to solve as a team) 8:20pm Record your elevator pitch (as a team) 8:30pm Report back to the group, summing up from speakers 8:40pm Drinks and informal networking 9:45pm Event ends

Our venue: Google Campus

We can’t imagine a more appropriate venue for an interactive debate about changing company culture with UX than Campus, Google’s revolutionary co-working space in Shoreditch (, opened in March by the Chancellor of the Exchequer with the slogan, "let’s fill this town with startups". With seven floors of flexible working space, dedicated event spaces, high speed WiFi—and good coffee, of course—Campus is unique.