June 14, 2013
I am currently in the process of writing the content strategy for my employer, Lead Forensics. I saw this event advertised in .Net magazine and saw it as the perfect opportunity to gain some extra incites and new perspectives.
I would like to identify what content channels can be utilised for client retention, lead generation and increased traffic. I'm also keen to understand how CTA can be best integrated into different types of contet.
I am a marketing executive with a passion for all things digital focusing on content and SEO.