Dec 8, 2010 · 7:00 PM
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Come join us for our last NY Web Analytics Meetup of the year! We'll be meeting at the offices of our new sponsor HUGE Inc., in DUMBO Brooklyn.
Finding the Story in the Data User research can delve into the human issues revealed in analytics. And analytics can give us a broader view of the behavior behind observations in user research. Whitney will share stories from case studies at the Open University, National Cancer institute and other projects that triangulated between analytics and qualitative research to understand the user experience. Come learn what it means when people search the Open University site for recipes, and how NCI learned that even its professional information had to be written in plain language.
Whitney Quesenbery is a user researcher and usability expert with a passion for clear communication. Her book, Storytelling for User Experience (written with Kevin Brooks for Rosenfeld Media) looks at the many way we use stories to understand and design better experiences. In addition to her work with large and small companies around the world, she leads a volunteer project on Usability in Civic Life, focusing on elections, usable accessibility, and plain language as civil rights. Before she was seduced by a little beige computer into software, usability, and interface design, Whitney was a theatrical lighting designer on and off Broadway. She can be reached at