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Branded Utility Talk - Tuesday, 12/6 - 7pm

From: Christopher W.
Sent on: Monday, December 5, 2011 11:27 AM
Pocketmints is hosting a talk with Rain Media's Bryce Barrand on 
"Branded Utility."  Please join us this coming Tuesday at 7pm.

RSVPs are available at:


Here is the description of the talk:

"As digital folk, we work on a range of different projects. Often times 
these are "flashy" and "sexy" and may win an award or two, but is that 
what we want? Is it best for the brand? Best for the consumer? Is that 
what we love to work on?

In this session Bryce will dive into what branded utility is and how we 
should think about it. To back up those strategies he will cover a few 
case studies from projects Rain has done for Skullcandy, HP, and Sony. 
Also, we will also bring up warning signs associated with the "wrong" 
types of projects.

These principles will guide our efforts and help educating decision 
makers. If you aren't the decision maker, the statistics and case 
studies will be great ammunition to make your case for building more 
than a digital one night stand."

Christopher Wilson
Director of Mobile
Mint Digital, LLC
Office: [masked]

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