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LEVERAGING MOBILE APPS FOR YOUR WEB-BASED BUSINESS
*** Please PREPAY via Paypal (http://)
You would have had to be living under a rock to not realize the growing business and consumer interest in mobile applications and the explosion opportunities for leveraging mobile via the web. But serving a mobile market it much different than serving websites to desktops and requires a very mobile-specific strategy and experience. Get it wrong and you've wasted your time and money. Get it right, and laugh all the way to the bank.
BUSINESS FOCUSED, TECHNICALLY INFORMATIVE
The focus will be primarily on business issues and strategies, but can also move into the technical realm when and where applicable.
We'll open with a 5 minute intro and then the meeting will follow our recently successful "round-tableless" format with several featured participants who've been pre-selected to participate because of their experience, but the participation is open to all. The more participation we receive the better.
Eli Wendkos (http://www.linkedin.com/pub/0/A25/826) is product manager for Social Media & Messaging at AJC.com where he manages the Atlanta Journal-Constitution's mobile web and SMS campaigns. He is a member of the IAB's Mobile Platform Status Working Group (http://www.iab.net/member_center/35088?iabid=a0350000002D3c9AAC), and as their product manager for R&D he has also worked closely with the mobile group at Weather.com.
Andrew Lunde (http://www.lunde.com/resume.html) is a highly-respected local consultant since 1998. One of his recent projects was fandrivemedia.com (http://www.fandrivemedia.com) where he built a system based on customized Drupal CMS to allow seamless experience between online, embedded, and mobile use of sports event gaming activities.
Our agenda for the evening will be tightly scheduled as follows:
6:15pm - Early Registration (for those not prepaid)
6:45pm - Networking
7:00pm - Meeting opens
7:05pm - Group News, Announcements
7:15pm - Introduction to Mobile Applications
7:20pm - Group Discussion of Mobile Opportunities
8:00pm - Break
8:10pm - Group Discussion of Mobile Opportunities, Continued
8:55pm - Closing Comments
9:00pm - Networking (Optional)
9:30pm - Drinks/Dinner at Gordon Biersch (http://www.gordonbiersch.com/restaurants/index.php?pg=location&sub=loc&location_id=28)
Note we'll be ending a 9pm but will allow for networking until 9:30pm after which those interested can head over to Gordon Biersch on Peachtree (http://www.gordonbiersch.com/restaurants/index.php?pg=location&sub=loc&location_id=28) for drinks and dinner.
Go to Attendee List