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Atlanta Web Entrepreneurs July 2008 Meetup

  • Jul 17, 2008 · 6:45 PM
  • This location is shown only to members

Using Email Marketing to Drive Traffic to your Website

Atlanta Web Entrepreneurs July 2008 Meetup


This month we are going to do about 40 minutes of presentations -- two (2) ~20 minutes each -- and then an hour of Q&A. UNLIKE most months, since the attendance looks like it will be small enough, We'll start with some group discussion and introductions.


We are business focused but technically informative. The focus will be primarily on business issues and strategies, but can also move into the technical realm when and where applicable.


  • Sandi Karchmer Solow of I Send Your Email will present Email Marking 101, or "Things to consider when launching an email marketing program."
  • Ben Chestnut Co-Founder of Mail Chimp will give us an "Entrepreneur Story" regarding his launch of MailChimp and discuss life as an entrepreneur and how he has successfully grown self-funded email service provider MailChimp. If you listen closely he might even let a little of his expertise on email marketing slip out as he tells his story!

    Presenter Bios

    • Sandi Karchmer Solow's background includes forming and implementing strategic marketing programs for a Big Four consulting firm and developing content for and As an individual consultant she has worked with a loyalty marketing firm in Atlanta to manage the daily aspects of an email marketing program, including list segmentation, tracking the effectiveness of various messages and promotion analysis. She has also worked nonprofits and a small business to develop an email marketing program.

    • Ben Chestnut Ben Chestnut started a web development agency called The Rocket Science Group in April 2000, and was in charge of designing intranets, websites, and other nerdy stuff for clients like Coca-Cola, The Arthritis Foundation, Coleman, and Worldspan. In 2001, The Rocket Science Group launched MailChimp, an email marketing service built for design-it-yourselfers. MailChimp has since grown to over 45,000 users from all over the globe (including Mozilla, New Riders Publishing, and Harvard University), who manage over 77 million subscribers and deliver over 5 million email campaigns a day. Ben is the voice behind the popular MonkeyBrains email marketing blog and the MonkeyWrench tips and tricks newsletter, where he shares his love for email marketing---and monkeys---with thousands of subscribers.

    Evening Agenda

    Our agenda for the evening will be as follows:

    • 6:15pm - Early Registration (for those not prepaid via PayPal)
    • 6:45pm - Networking
    • 7:00pm - Meeting opens
    • 7:05pm - Group News, Member Intros & Discussion
    • 7:20pm - Presentation #1 - Email Marketing 101
    • 7:40pm - Presentation #2 - MailChimp - An Entrepreneur Story
    • 8:00pm - Break
    • 8:10pm - Open Q&A Session
    • 8:50pm - Closing Comments
    • 9:00pm - Networking (Optional)
    • 9:30pm - Drinks/Dinner at Gordon Biersch

    Note we'll be ending a 9pm but will allow for networking until 9:30pm after which those interested can head over to Gordon Biersch on Peachtree for drinks and dinner.

  • Join or login to comment.

    • Mike S.

      It was great to hear Ben Chestnut's story about founding MailChimp. Sandi also did an excellent job of covering email marketing best practices. You can read my full thoughts on my blog

      July 20, 2008

    • Mike S.

      Many thanks to Sandi and to Ben. Sandi gave those of us who were not familiar with Email Marketing best practices some great insight, and Ben's story about launching and building MailChimp was fascinating!

      July 19, 2008

    • Ben

      It was fun. Met a good number of people who gave me good feedback on my web app.

      July 19, 2008

    • A former member
      A former member

      Mike, I enjoyed the mail chimp presentation and will attend again based on the content. Thanks.

      July 18, 2008

    • Sandi S.

      Many thanks to Mike for the invite to speak.

      July 18, 2008

    • Jason P.

      It was enjoyable to arrive at such a nice facility. Not surprised with the low turnout during July, and I do plan to attend again.

      July 17, 2008

    47 went

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