7016 Ribelin Ranch Drive, Austin, TX
In a previous presentation, we focused on tips and tools to build an effective content creation strategy. This month, Sandi Batik shares a four-step Content Marketing process to help you focus and tune your site’s message to attract your target audience.
Content Marketing is simply connecting with, and opening a channel of dialogue with your target audience. The proven way to do this is creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience. We will examine the best ways for you to identify your audience; understand how your audience currently engages with your site; share tips for creating engaging content; and finally review tools and processes to measure, optimize, repeat successful engagement. Bring your questions and your laptops — we look forward to seeing you there.