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How to Use Content Marketing to Attract Your Target Audience

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  • Austin Baptist Church

    7016 Ribelin Ranch Drive, Austin, TX (map)

    30.393452 -97.830460

  • Google Maps, East Doors (WordPress Sign) Second Floor Room 234
  • In a previous presentation, we focused on tips and tools to build an effective content creation strategy. This month, Sandi Batik shares a four-step Content Marketing process to help you focus and tune your site’s message to attract your target audience.

    Content Marketing is simply connecting with, and opening a channel of dialogue with your target audience. The proven way to do this is creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience. We will examine the best ways for you to identify your audience; understand how your audience currently engages with your site; share tips for creating engaging content; and finally review tools and processes to measure, optimize, repeat successful engagement. Bring your questions and your laptops — we look forward to seeing you there.

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  • Sandi B.
    Co-Organizer,
    Event Host

    WordPress evangelist, consultant, trainer, curricula developer, lucky enough to do... more

  • Nick B.
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    I am a WordPress Consultant, designer and developer specializing in the Genesis Framework. I... more

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    WP web sites - Typesetter - CM for Spanish - Graphics - Translator to Spanish

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