The Business Model Canvas by Alexander Osterwalder has become the de facto language of the lean startup. It allows startups to throw away their static 50 page business plans and focus on validating the riskiest unknowns of their business, and has been adopted by companies around the world to inform innovation strategy.
For a balanced team, the canvas is a shared language that designers, developers, and product owners can use to make sure everyone is focused on one clear objective. No sub-optimizing for pretty pixels. No perfectly refactored code bases. Only a shared vision on validating each core assumption to build a business. It's a useful collaboration tool that can be applied in a startup, in-house, or consulting context.
In this workshop, Tristan will take us through his Business Model Canvas for UX with a hands-on example. We will break into teams, and work through the canvas using a sample project.
Please bring a pack of post-its and a pen (Sharpie or other black pen) along.
Tristan Kromer pokes, prods, and questions startups. He’s spent 10 years in the music industry, worked 5 years in IT security, lived in 5 different countries, studied philosophy and business (separately), and generally made a nuisance of himself for the past 3 years in Silicon Valley as a lean startup advocate. He blogs at GrasshopperHerder.com and is a coach with LUXr.
About our hosts:
The lovely folks at Pancentric Digital have offered to host us again. They have a great workshop space for us to use! They also have usability testing facilities you can rent (see the discount they are offering members of our meetup).