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Hacking The Business Model Canvas for User Experience - Workshop

The Business Model Canvas by Alexander Osterwalder has become the de facto language of the lean startup. It allows startups to throw away their static 50 page business plans and focus on validating the riskiest unknowns of their business, and has been adopted by companies around the world to inform innovation strategy.

For a balanced team, the canvas is a shared language that designers, developers, and product owners can use to make sure everyone is focused on one clear objective. No sub-optimizing for pretty pixels. No perfectly refactored code bases. Only a shared vision on validating each core assumption to build a business. It's a useful collaboration tool that can be applied in a startup, in-house, or consulting context.

In this workshop, Tristan will take us through his Business Model Canvas for UX with a hands-on example. We will break into teams, and work through the canvas using a sample project.

Please bring a pack of post-its and a pen (Sharpie or other black pen) along.

About Tristan:
Tristan Kromer pokes, prods, and questions startups. He’s spent 10 years in the music industry, worked 5 years in IT security, lived in 5 different countries, studied philosophy and business (separately), and generally made a nuisance of himself for the past 3 years in Silicon Valley as a lean startup advocate. He blogs at and is a coach with LUXr.

About our hosts:
The lovely folks at Pancentric Digital have offered to host us again. They have a great workshop space for us to use! They also have usability testing facilities you can rent (see the discount they are offering members of our meetup).

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  • Frances M.

    Really wanted to attend this but couldn't in the end. How was it? How can I find out more about the Business Model Canvas?

    September 25, 2012

    • A former member
      A former member

      Frances, Tristan took us through his adaptation of the original canvas. He has written about it here: http://grasshopperher...­
      For learning about the original canvas by Alexander Osterwalder, check out http://businessmodelg...­, Alexander's blog, and if you google it there is a fair bit of information and debate about the tool.

      September 25, 2012

    • Frances M.

      Many thanks - much appreciated

      September 26, 2012

  • Fil

    hi Johanna, will you upload the slides from the presentation and the hand-outs? That would be very useful. Thank you for organising this meet-up and also many thanks to Tristan for the presentation and great hand-on session!

    September 25, 2012

  • Jeff Van C.

    Superb. Tristan's MVP-focused Business Model Canvas is a much-needed shift of focus for early-stage startups.

    September 25, 2012

  • James R.

    It rocked my socks off. Tristan was on top form. Hopefully we'll see him again in the UK soon :)

    September 25, 2012

  • Sjors T.

    Great Experience, Great People, Great fun

    September 25, 2012

  • A former member
    A former member

    Great workshop. I've worked with The Business Model canvas before and this was an excellent approach that worked better for me. I can see myself using this often.

    September 25, 2012

  • Shankar M.


    September 25, 2012

46 went

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