From Salesforce+Email to Omni-channel Marketing - doing it right!

Audience: Marketers/MOPS, CRM, IT & Business

Can your existing Email Marketing solution and Salesforce extend into Omni-channel without a massive upgrade?
Without spending huge $$ or getting in trouble with the Privacy police.

Join us for this plain English session

Agenda:
• The omni-channel challenge
• Old CRM+email solution, new challenges
• Data privacy - GDPR, CCPA and such
• Omni-channel, consent & preferences, and privacy center
• A data management perspective - Salesforce+Mar-Tech
• Resources
• Q&A

Technologies discussed:
Pardot, Marketing Cloud, Marketo, Mailchimp, Eloqua, Hubspot
Salesforce, Cloud Compliance, Twilio, Mogli, SMS Magic, 360 SMS etc.