A Crash Course in Technical SEO

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Big Boss Brewing Company

1249 Wicker Dr · Raleigh, NC

How to find us

Just off of Atlantic Ave

Location image of event venue

Details

Join us Thursday, May 9th, 6:30 PM at Big Boss Brewing Company to hear from an expert in his field, Patrick Stox. https://twitter.com/patrickstox

There are 3 main pillars in SEO; Technical, Content, & Links. Technical is arguably the hardest to get right. Even with many on-page factors there are a lot of myths and misunderstandings in the SEO community around some of these items that lead to people wasting time changing things that won't have an impact. When it gets into more cross-page signals or areas where various signals all add up a final result like in canonicalization then it becomes even harder to know how to troubleshoot issues or where the problem actually is. Sometimes search engines are even fixing these issues for you on their end and any change you make, while more future proof, won't have an impact now.

In this presentation, Patrick will cover:
-Technical best practices
-How various signals interact
-How some of these various systems work
-How to troubleshoot and prioritize issues

Patrick Stox is a Technical SEO for IBM. He's an organizer for this meetup and also the Raleigh SEO Meetup and Raleigh SEO Conference. He writes for various industry blogs and has been a judge for several industry awards including the US Search Awards, UK Search Awards, and Interactive Marketing Awards. He speaks at many conferences such as SMX, Pubcon, and TechSEO Boost. Patrick runs a Technical SEO Slack group and is a moderator for /r/TechSEO on Reddit. He was a finalist for SEO Speaker of the Year and SEO Contributor of the Year at the 2018 Search Engine Land Awards.

Patrick will be sharing his years of knowledge with us and answering questions from the audience.

Invite a friend and come on down to Big Boss for a great time and remember, the first beer is on us.

As always, we'd like to thank our Gold Sponsors https://gofishdigital.com/ and https://adaptpartners.com/ for making this all possible.