What we're about
How can insights from fields like behavioural economics and decision theory be practically applied to business? This group is created for people who want to find out. It provides a forum to discuss the challenges and opportunities involved in applying ideas and concepts from the behavioural sciences.
We will also host speakers sharing their own experiences of using behavioural insights in areas such as marketing, customer experience and product design.
Natalie Horne (http://prime-decision.com/) and Chris Thurling (http://christhurling.com) established the ABSG in 2013. Behavioural Meetups are supported by Prime Decision (http://prime-decision.com/), the University of Bristol (http://www.bristol.ac.uk/expsych/), the Festival of Ideas and Bristol Media. (http://www.bristolmedia.co.uk/)