{"id":9754,"date":"2022-02-22T10:01:24","date_gmt":"2022-02-22T15:01:24","guid":{"rendered":"https:\/\/www.meetup.com\/blog\/?p=9754"},"modified":"2023-06-27T19:51:26","modified_gmt":"2023-06-27T23:51:26","slug":"group-promotion-and-engagement-hacks","status":"publish","type":"post","link":"https:\/\/www.meetup.com\/blog\/group-promotion-and-engagement-hacks\/","title":{"rendered":"Recording: Group Promotion and Engagement Hacks"},"content":{"rendered":"\n<p>Engaging your group members and making them want to come to more of your events is key to building a strong community. But creating meaningful engagement with new people is easier said than done, especially during a global pandemic. Watch this event to gain tips on finding new members to join your group and how to engage them in ways that keep them involved.&nbsp;<\/p>\n\n\n\n<p>Watch Erica Kuhl, an enterprise community expert, for a presentation on creating a promotion plan, one of the most important tools for the ongoing success of your community. Erica will cover the essentials of communicating with your members and increasing their attachment to your group.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Recording: Group Promotion and Engagement Hacks\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/18fnj7IDDXs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-main-takeaways\">Main Takeaways: <\/h2>\n\n\n\n<p><strong>Acquisition<\/strong>&#8211; the act of getting new members to your community or to your event. Acquisition is not over when the community is launched or when the event is posted, it&#8217;s always going to be a concerted effort to get people excited, and to create a steady stream of people wanting to come to your event, wanting to come to your community, even post-launch or post-event. <\/p>\n\n\n\n<ul>\n<li><strong>WEBSITE &amp; PRODUCT<\/strong>\n<ul>\n<li>Include Community in Main navigation<\/li>\n\n\n\n<li>Event promotion in body content of website<\/li>\n\n\n\n<li>Promotion spot in app\/product<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>INTERNAL ENABLEMENT&nbsp;<\/strong>\n<ul>\n<li>Community &amp; Events included New Hire Orientation<\/li>\n\n\n\n<li>Community &amp; Events included Sales Bootcamp<\/li>\n\n\n\n<li>Connected to new customer onboarding<\/li>\n\n\n\n<li>Call to action (CTA) at the end of training courses<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>MARKETING<\/strong>\n<ul>\n<li>Community feature or Event included in Customer newsletter<\/li>\n\n\n\n<li>Call to action to Community or events (CTA) from relevant campaigns<\/li>\n\n\n\n<li>Login promotion for customers<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Conversion<\/strong>&#8211; Once you have acquired them. You&#8217;ve gotten them to your community or gotten them to your event web page or, or event page or email. Next, is about making certain you convert them from this acquisition person to a conversion person which means they make an action. So whether that is an RSVP or whether that is logging in, that is a conversion, and they&#8217;re heavily reliant on a really great, and connected onboarding experience.<\/p>\n\n\n\n<ul>\n<li><strong>VALUE PROPOSITION<\/strong>\n<ul>\n<li>Identify actual value attendees will get<\/li>\n\n\n\n<li>Repeat value proposition over and over for buy-in and lure with value<\/li>\n\n\n\n<li>Don\u2019t think as much about what YOU will get, think more about what THEY will get&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>CONTENT<\/strong>\n<ul>\n<li>Create catchy titles for posts or event names<\/li>\n\n\n\n<li>Feature compelling speakers&nbsp;<\/li>\n\n\n\n<li>Poll the community for relevant topics and interesting content<\/li>\n\n\n\n<li>Create regular and predictable programming<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>MOTIVATIONS &amp; INCENTIVES<\/strong>\n<ul>\n<li>Include food and booze<\/li>\n\n\n\n<li>Networking opportunities&nbsp;<\/li>\n\n\n\n<li>Giveaways &amp; raffles<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Engagement<\/strong>&#8211; Engagement is, to me, the most important thing. Without engagement, you just really don&#8217;t have much of a sustainable exciting experience when it comes to building a community, or even when it comes to events. When it comes to engagement, you&#8217;ve bought them there, and you let them in, and you&#8217;ve shown them that there is a path forward for them that matches their value through conversion. Now you want them to stay there and keep coming back for more. Have concrete goals and track your successes.<\/p>\n\n\n\n<ul>\n<li><strong>UNDERSTAND MOTIVATIONS<\/strong>\n<ul>\n<li>Have concrete goals to track success<\/li>\n\n\n\n<li>No engagement for engagement sake &#8211; be on purpose<\/li>\n\n\n\n<li>Survey\/ask to understand customer\u2019s currency<\/li>\n\n\n\n<li>Use smart gamification tactics tied to intrinsic motivations for long term engagement<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>CONTENT<\/strong>\n<ul>\n<li>Have actionable takeaways for attendees\/members to put into action right away<\/li>\n\n\n\n<li>Have a library of content for members to access post event<\/li>\n\n\n\n<li>Feature members and create success stories to inspire others<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>SCALE<\/strong>\n<ul>\n<li>Start unscalable to then scale<\/li>\n\n\n\n<li>Remember your members are people with lives, drama, successes, and life-changing events<\/li>\n\n\n\n<li>Surprise and delight and reward modeled behaviors<\/li>\n\n\n\n<li>Welcome everyone and\/or create a welcome committee<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-q-a-questions-and-resources\">Top Q&amp;A Questions and Resources: <\/h2>\n\n\n\n<ul>\n<li><strong>What if you don&#8217;t have control of your group page layout tips for attracting people to your Meetup group?<\/strong>\n<ul>\n<li>I totally get that and that&#8217;s totally true. So I would focus primarily on the other buckets of areas that  I focused on in the presentation, which is more of t internal enablement and really focusing on getting excitement within the organization to help you drive traffic. Other things you can do is try to focus on different call to actions. So if you can&#8217;t control the page, may be there&#8217;s other things you can try to pitch for a spot in your company newsletter. So then I would just move my way down the down the path of trying to impact other relevant sites or other relevant resources throughout your organization, and really try to hammer in on that internal connection.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>I don&#8217;t have the ability to hire speakers or pay for food, alcohol, or giveaways for my group, what are some tips?<\/strong>\n<ul>\n<li>So I actually couldn&#8217;t pay for very much at all for our meetup and leaders, either. We ended up doing partnerships that formed on their own. Somebody that had a vested interest in whatever content or the people that were going to be there, and then creating an environment where they could maybe have a flyer that you could pass out. They would also provide a little extra food, and maybe some drinks at your event. Other things you can do in order to drive people to your event is marketing. Think of what your members want, if they wanted promotion of their event because they couldn&#8217;t do that on their own. That&#8217;s your job, you need to figure that out. So I connected with all parts of my organization, back to that internal enablement, and I provided them easy ways to <a href=\"https:\/\/www.meetup.com\/blog\/how-the-experts-promote-their-meetup-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">promote the events<\/a> in their area. Ultimately what I think you want as an organizer is people to come to your event, because when people come to your event they connect deeper, they get value and then they get to be more successful so it&#8217;s not all about money. In fact, I did so much with so little. I think it&#8217;s just about using these levers and tactics in the best possible way to drive people to these events. So, it was just an example about food and booze, it was just an example.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Can you please explain start unscalable, to then scale?<\/strong>\n<ul>\n<li>Okay, so what I meant by unscalable is at the very beginning, when you&#8217;re starting a community from scratch or really starting anything. You really have to do the one to one, hand to hand combat kinds of things. So an example that I can give you is, I had an early day community that I was building, and one guy was answering a lot of questions, and he was helping answer questions and other people were also not jamming in yet to answer questions. So, behind the scenes I was going and finding the right person to answer those questions and then I was literally giving answers to other people almost doing like a puppeteering at behind the scenes, not scalable. But what I wanted to do was eventually start to see some engagement happen on their own. So, for a while I was doing the behind the scenes manipulation and then when I finally started seeing something happen on its own that peer to peer engagement, I put all my effort and excitement into that person and I rewarded and recognized them like I would literally send them beer on dry ice in the mail. You know these kinds are not scalable tactics but mean so much at the very beginning. <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Resources: <\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/ib4tl.fm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>In Before The Lock<\/em> Podcast<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ericakuhl.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/ericakuhl\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/twitter.com\/ericakuhl\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\"><p>Discover the essentials of communicating with your members and increasing their attachment to your group.<\/p>\n<\/div>","protected":false},"author":45,"featured_media":9788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - 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