About the author:
Srinivas Uppaluri is a proven mentor and advisor, and specializes in successfully navigating organisations towards strategic change, in nurturing strong customer relationships, providing thought leadership via innovative go-to-market approaches and campaigns, and in building sustainable capabilities.
He is an accredited leadership coach who enables CEOs, CXOs, and business and functional heads to build leadership capabilities that align with their organization’s strategic goals.
Srinivas Uppaluri was formerly the Global Head of Marketing at Infosys. Prior to that, as a management consultant with Andersen Business Consulting and Pricewaterhouse Coopers. In the course of his career, he has advised global corporations, governments, trade missions, public sector companies, privately held companies, and aid agencies. He’s the author of the book Switch : Sales Transformation for Strategic Advantage (published by Westland)
In this meetup, we will discuss Mr Uppaluri's book "Switch: Sales Transformation for Strategic Advantage"
Switch is focused on business-to-business sales transformation and promotes customer success as the key to the company’s success. Is your time of targeting in the customer’s best interest? How can you nurture the customer so that they are ready for your products and services? How will you deliver new value that the customer is not aware of and how do you support them in their decision-making? These are some of the concepts covered in this book. The approaches have been shared in fictional short story form and summarised through a section entitled Insight at the end of each story. The stories address three different dimensions that need to be addressed to transform any organisation’s sales: transformation of attitude and approach to customer, transformation of engagement with the customer and transformation of the management of sales process.
More details of the book can be found here - https://www.amazon.com/Switch-Sales-Transformation-Strategic-Advantage/dp/9387578135