• 6:30: Networking & Pizza
• 7:00: Presentations
Presentation 1: Transforming Your Website into a Lead Generation Engine
Tom Shapiro -
WordPress makes it easy to create and manage a website. However, if you’re looking to generate a mountain of business leads from your site, there are a number of steps that you need to take.
This session will teach you how to transform your WordPress website and blog from merely a collection of pages and posts, into a business engine that attracts, engages and converts the right audience at the right time. We’ll explore strategies based on neuroscience, psychology and behavioral science. We’ll assess messaging and CTA strategies. And we’ll review tools and plugins to enable you to put the concepts into action.
Tom Shapiro is CEO of Stratabeat (https://stratabeat.com/), a B2B branding, web design and digital marketing agency. Through his career, Shapiro has developed marketing strategies for multiple market leaders, including AT&T, Intel, Hewlett-Packard, Experian and P&G. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro’s insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes and MarketingProfs. Shapiro’s book “Rethink Your Marketing” is available on Amazon at http://stratabe.at/rethink.
Presentation 2: WordPress and the Internet of Things
Hadi Shavarini -
In a a paper/presentation format, I will present and examine the IoT trend its revolutionary promise. My presentation will cover the areas where we can expect to See IoT make huge inroads, its potential risks, and what it could all mean technologically in the context of WordPress and the role the REST API - (hint: cool stuff)
I am the CEO of Blue Robin. A web hosting company that has been hosting web sites since 2003. Among other things, I am in charge of sales, marketing, and project management. I graduated with a BSEE from Wentworth Institute of Technology in 1983 and began my career working for Wang Laboratory as a Field Service Engineer. My web development experience dates back to the mid 90’s before the Internet became mainstream.
Prior to joining Blue Robin, I have worked with high-tech start up companies as well as fortune 500 companies.
I have also earned an executive MBA from Northeastern University in Boston. I live in Lexington, MA with my wife, son and daughter.
Bostonwp is Sponsored by:
A2 Hosting - https://www.a2hosting.com/
Hult International Business School - https://www.hult.edu/en/locations/boston/