• Bostonwp Meetup

    Hult International Business School

    Agenda • 6:30: Networking & Pizza • 7:00: Presentations Presentation 1: How to Feed Your Marketing Automation Tool -- Content Marketing for the New Owner Rob MacDonald - So you bought into Hubspot (or similar marketing automation tool). Now what? Learn to feed your Hubspot implementation with the type, frequency and format of content it needs to stay healthy and serve you properly. Follow simple, step-by-step instructions on using the Content Marketing Model to guide your creation of effective content on a consistent basis. Dry Content or Wet? Understand what types of content to use when, where, and how to share relevant content that both humans and search engines will eat up Bio Rob Macdonald is principal of Robroy Media Company in Boston, a full-service content strategy, development and implementation provider. A pioneer in content marketing, Rob co-founded Smith Content in 1998 as the first company wholly focused on developing web content for web developers, marketers and business leaders. Rob has been virtual marketing director for B2B organizations, a content marketing instructor, and an award-winning journalist who was recognized for business-building storytelling with over 75 business. Rob is passionate about voice, story, mission, vision and content marketing, as well as teaching fellow marketers how to feed and care for the implementation of their marketing automation tool of choice. Contact Rob at robroymedia.co or 410/[masked]. Presentation 2: Debugging 101 Amanda Giles - WordPress has some great debugging tools built-in and you should be using them if you are maintaining sites or building custom themes or plugins. We'll review the basics of how to use these tools to isolate issues and get your website up and running again. Bio Amanda Giles has been hooked on building websites ever since she built her own on her college’s server in 1994. In 2009 she got turned onto WordPress and now building custom WordPress themes and plugins is her primary business. She consults on her own and as part of Spark Development – a WordPress development-focused agency in NH. When she’s not building sites or running a WordPress meetup, she also write and performs spoken word as well as organizes the Portsmouth Halloween Parade. Learn more about her at amandagiles.com. Bostonwp is Sponsored by: A2 Hosting - https://www.a2hosting.com/ Hult International Business School - https://www.hult.edu/en/locations/boston/

  • Bostonwp Meetup

    Hult International Business School

    Agenda • 6:30: Networking & Pizza • 7:00: Presentations Presentation 1: Transforming Your Website into a Lead Generation Engine Tom Shapiro - WordPress makes it easy to create and manage a website. However, if you’re looking to generate a mountain of business leads from your site, there are a number of steps that you need to take. This session will teach you how to transform your WordPress website and blog from merely a collection of pages and posts, into a business engine that attracts, engages and converts the right audience at the right time. We’ll explore strategies based on neuroscience, psychology and behavioral science. We’ll assess messaging and CTA strategies. And we’ll review tools and plugins to enable you to put the concepts into action. Bio Tom Shapiro is CEO of Stratabeat (https://stratabeat.com/), a B2B branding, web design and digital marketing agency. Through his career, Shapiro has developed marketing strategies for multiple market leaders, including AT&T, Intel, Hewlett-Packard, Experian and P&G. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro’s insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes and MarketingProfs. Shapiro’s book “Rethink Your Marketing” is available on Amazon at http://stratabe.at/rethink. Presentation 2: WordPress and the Internet of Things Hadi Shavarini - In a a paper/presentation format, I will present and examine the IoT trend its revolutionary promise. My presentation will cover the areas where we can expect to See IoT make huge inroads, its potential risks, and what it could all mean technologically in the context of WordPress and the role the REST API - (hint: cool stuff) Bio I am the CEO of Blue Robin. A web hosting company that has been hosting web sites since 2003. Among other things, I am in charge of sales, marketing, and project management. I graduated with a BSEE from Wentworth Institute of Technology in 1983 and began my career working for Wang Laboratory as a Field Service Engineer. My web development experience dates back to the mid 90’s before the Internet became mainstream. Prior to joining Blue Robin, I have worked with high-tech start up companies as well as fortune 500 companies. I have also earned an executive MBA from Northeastern University in Boston. I live in Lexington, MA with my wife, son and daughter. Bostonwp is Sponsored by: A2 Hosting - https://www.a2hosting.com/ Hult International Business School - https://www.hult.edu/en/locations/boston/

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  • Bostonwp Meetup

    Hult International Business School

    Agenda • 6:30: Networking & Pizza • 7:00: Presentations Presentation 1: Mom Doesn’t Know Best, Your Users Do! Building Websites with a Purpose Alexa Lucci - As part of the WordPress community we understand how daunting it can be going to a wireframing whiteboard, opening a blank design file to make an initial homepage mockup, or even worse, sitting in a closed-door meeting with 2-3 decision makers that “know” what they want for their organization’s new website. But what if we opened up the conversation and used data-proven feedback to help lead the conversation? In this talk, you will learn the importance of online surveys, user interviews, analytics and focus groups to build better websites. Shifting the conversation from client focused projects to user-focused experiences allows you to truly understand and deliver for your users. We will explore when to leverage tools like Google Analytics, Inspectlet, and marketing automation platforms. The outcome is a stronger relationship with your client, a repeatable method for continued website improvements, and an outstanding experience for both the client and its users. Bio Alexa acts as the primary account manager at www.stboston.com, a web and marketing agency based just north of Boston. Her busy day-to-day consists of managing a bunch of WordPress website projects, setting expectations as the liaison from her internal team to the external customers, training and on boarding clients on their newly developed sites, and continuing to support them on an ongoing basis! As a Tom Brady-loving millennial currently living in South Boston, Alexa is over the moon to welcome her fellow tech-minded WordPress-lovers eager to change the world! Presentation 2: TBA TBA Bio Bostonwp is Sponsored by: A2 Hosting - https://www.a2hosting.com/ Hult International Business School - https://www.hult.edu/en/locations/boston/

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  • Bostonwp Meetup

    Hult International Business School

    Agenda • 6:30: Networking & Pizza • 7:00: Presentations Presentation 1: Implementing and Understanding Google Search Console for WordPress Ed Perry - Google Search Console can be a very powerful tool, alerting you to a number of issues that can occur with your website. We'll discuss how to implement search console and verify your site, as well as how to connect GSC to Google Analytics and other Google Marketing Platform products for data sharing and data enrichment. We will also look at the dashboards and reports available in GSC, how to understand the data, and how to address any issues that are identified. Bio President, The Beacon Agency Ed is the President and Founder of the Beacon Agency, a marketing agency based in Houston that provides marketing, advertising, and technology products and services to small businesses across the country. Beacon specializes in helping local small businesses and e-commerce stores attract and convert more leads. We're focused on relationship building with our clients and providing a data-first approach to decision making and our recommendations. Outside of Beacon, Ed provides business and nonprofit consulting in the areas of business process, sales, marketing, and technology. He is an active outdoorsman and can often be found fishing, kayaking, and camping. He is a digital nomad, and travels around the US by RV in search of beautiful sights, speaking engagements, WordCamps, and outdoor adventures. Ed is a philanthropist and serves on the board of several nonprofits and associations. He is a proud and active alumnus of the University of Miami and the Sigma Chi Fraternity. Presentation 2: TBA TBA Bio Bostonwp is Sponsored by: A2 Hosting - https://www.a2hosting.com/ Hult International Business School - https://www.hult.edu/en/locations/boston/

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  • WordCamp Boston 2019

    George Sherman Union

    No RSVPS here please! This listing is for information only. WordCamp Boston is back at Boston University July 20nd and 21th. Registration is now open. With 30+ sessions, Happiness Bar, Kids Camp, Trolly Tour, the Saturday night after party, plenty of room to network and socialize between sessions. It's still unbelievably inexpensive ($50 for all the sessions and food). Register at https://2019.boston.wordcamp.org/tickets/

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  • Bostonwp Meetup

    Boston University

    Agenda • 6:30: Networking & Pizza • 7:00: Presentations Presentation 1: Client Conversations That Create Successful Projects Nancy O'Keefe - Have you ever had a sales conversation, needs discover session or a project management meeting go off the rails? The quality of your conversations is the most important factor in building the working relationships you need to be successful. In this talk, learn the 3 types of conversations and the brain science behind building conversations that get the results you want. Discover how even the words you use can create a negative result and how you can make a simple change that can turn your conversations, relationships and projects around. Bio Nancy OKeefe is a Workplace Strategist, Leadership Coach, Speaker and Author of the book Unlimited Talent: What Every CEO Needs To Know To Win The Workforce War. She helps CEO's and Business Owners create profitable and productive workplaces where the best talent wants to work. Nancy can be found at www.NancyOKeefeConsulting.com Presentation 2: Implementing and Understanding Google Analytics for WordPress Ed Perry - In this talk, we will take a look at a quick overview of the Google Marketing platform and then look specifically at the Google Analytics tool and how it can be used to help understand how users interact with your WordPress sites. We're do a quick into to implementing Google Analytics using Google Tag Manager. After we have reviewed the setup steps, we'll take a look at some traffic and reports on a live site to get an understand of how this information can be used to make informed decisions about content, function, and design. Bio President, The Beacon Agency Houston, Texas Ed is the President and Founder of the Beacon Agency, a marketing agency based in Houston that provides marketing, advertising, and technology products and services to small businesses across the country. Beacon specializes in helping local small businesses and e-commerce stores attract and convert more leads. We're focused on relationship building with our clients and providing a data-first approach to decision making and our recommendations. Outside of Beacon, Ed provides business and nonprofit consulting in the areas of business process, sales, marketing, and technology. He is an active outdoorsman and can often be found fishing, kayaking, and camping. He is a digital nomad, and travels around the US by RV in search of beautiful sights, speaking engagements, WordCamps, and outdoor adventures. Ed is a philanthropist and serves on the board of several nonprofits and associations. He is a proud and active alumnus of the University of Miami and the Sigma Chi Fraternity.

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  • Bostonwp Meetup

    Boston University

    Agenda • 6:30: Networking & Pizza • 7:00: Presentations Presentation 1: Helpful Tools for Your WP site Ken Gagne - WordPress makes hosting a website easy—but there's a lot more to website management than the CMS! From finding a domain name to troubleshooting a slow page to creating attractive social media posts, these 25 free, online tools will complete your toolkit, equipping you to solve any problem in and around your site Bio Ken Gagne is a technical account engineer for Automattic, the developer of WordPress.com. He is also host of the YouTube channel Gamebits and the audio podcasts Polygamer and Transporter Lock, as well as an adjunct faculty member in the publishing department of Emerson College. Presentation 2: Caching Checks Jonathan Desrosiers - Performance is something at the forefront of every site owner’s mind. A slow site will always scare off impatient users and customers. But how can you make your site faster without adding hardware? The answer: caching. Let’s roll up our sleeves and dig into the different types of caching and how they relate to your WordPress site. If you are wondering how to improve your plugin or site’s performance, then this is the talk for you. Leave with an understanding of the different types of caching and when each type is appropriate so you can improve your site’s performance and conversion rate and start cashing larger checks. Bio Jonathan has been using WordPress since 2007 to build sites of all sizes, covering the entire spectrum of local businesses to enterprises and large universities. He has been a contributor to WordPress Core since 2013, and is a WordCamp Boston/monthly Boston WordPress Meetup organizer. He currently works as a WordPress Developer at Bluehost, where a majority of his time is spent contributing to WordPress Core.

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  • Bostonwp Meetup

    Boston University

    Agenda • 6:30: Networking & Pizza • 7:00: Presentations Presentation 1: Making Code Review Managable Ashley Kolodziej - Code review: You know you should be doing it. Or maybe you don’t. The benefits of code review are enormous, and if you’re contributing to WordPress or another open source project, it’s required. What should contributors expect during code review? How do we balance the code review workflow without slowing good ideas down, and manage these reviews around deadlines and launch dates? What can we as contributors do during review to ensure new contributors are comfortable and given the right resources to learn and onboard to our codebase? In this talk we’ll show you how we answered these questions at Boston University and went from years of committing directly to master to all designers and developers opening pull requests in a matter of months. Whether you lead, contribute, or both, you’ll leave with inspiration to guide your own process and goals for code review and tools to give hAfter a first career as an academic, John’s been working in digital agencies for the last 18 years, and with WordPress for the last 10. He has been one of the organizers for WordCamp Boston since 2010, and is the CEO of 10up. He now lives in Salem MA with his wife and dogs. He blogs (very occasionally) at Open Parenthesis.elpful and empathetic feedback to the people around you. Bio Ashley Kolodziej is an Assistant Creative Director on Boston University’s Interactive Design team, and spends most of her day investigating ways to make theme development, content management and customization within the Boston University WordPress environment easier for both developers and end users. She guides the addition of new features and functionality to Boston University’s custom theme framework and regularly contributes to the design and front-end development of university-wide user interfaces. Ashley is a big believer in education, documentation and her two pet bunnies, Nellie and Peppermint Patty. Presentation 2: Working in the Open: Open Source at an Agency John Eckman Presentation covers why agencies use open source, how they use it, and some examples that people might be able to use. Bio After a first career as an academic, John’s been working in digital agencies for the last 18 years, and with WordPress for the last 10. He has been one of the organizers for WordCamp Boston since 2010, and is the CEO of 10up. He now lives in Salem MA with his wife and dogs. He blogs (very occasionally) at Open Parenthesis.

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  • Bostonwp Meetup

    Boston University

    Agenda • 6:30: Networking & Pizza • 7:00: Presentations Presentation 1: SEO Tips and Tools Greg Kristan - This presentation will be basic SEO tips to help improve your WordPress site's ranking in Google and Bing. Also go over SEO tools I use along with plugins to help in WordPress achieve better SEO results. Bio Greg Kristan has been in the SEO field for 8 years. He has his own SEO consulting business called TM Blast. Outside of SEO, he likes to catch baseball games and cycle around the city. Presentation 2: High-Performance Database Queries in WordPress Matthew Boynes What makes a database query fast or slow? Are WP_Query’s taxonomy queries fast? What about meta queries? In this talk, we’ll dig into the WordPress database schema, talk about what factors influence query performance, and learn how to sniff out potential performance problems before they ever give you a headache. Next, we’ll discuss strategies for refactoring queries to be as performant as possible, caching strategies, and more. Bio Matthew Boynes is a partner at Alley Interactive, where he’s worked on sites such as the Kaiser Family Foundation, People.com, and the New York Post. The only thing Matt loves more than solving complex problems with WordPress is helping others use and develop with WordPress. When he’s not coding, you’ll often find Matt engaged in some outdoor activity like hiking or skiing.

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  • Bostonwp Meetup

    Photonics Center

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