Past Meetup

Inside the Minds of Brilliant Designers- An Evening with Fresh Tilled Soil

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About This Event

This inspiring panel event series invites key players in Boston's design community to offer a rare insider’s look at how they work and create. From branding to user experience to city planning, panelists will discuss how they approach projects from a design point of view, how design thinking methods help with problem-solving, and much more.

**August: An Evening with Fresh Tilled Soil**

Creating strategic-minded design teams and design-minded product teams.

Building digital products is a team sport. In this open panel discussion, two strategists and two designers from Fresh Tilled Soil will share what it takes to build winning products for clients. They’ll cover how strategy and design complement each other, when one should take the lead, outputs of this symbiotic relationship, and more.

What You’ll Take Away:
-Learn how design and strategy roles work together to address different client challenges.
- Learn about the different skills our project teams utilize to solve creative problems.
-Learn about the type of projects where this approach doesn’t work well.

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About the Speakers

Alex Federov
Co-founder & Chief Experience Officer, Fresh Tilled Soil
Alex Federov, Co-founder & Chief Experience Officer. Alex is a strategic thinker with a gift for information architecture and is known for his ability to wireframe complex workflows and multiple states of applications at the speed of light. He is passionate about clean, data-driven design.

C. Todd Lombardo
Chief Design Strategist, Fresh Tilled Soil
C. Todd Lombardo, Chief Design Strategist. brings his vast experience in design, innovation, and strategic thinking to craft smart, impactful solutions that radically transform Fresh Tilled Soil’s clients’ business strategies.

Hamy Pham
Experience Designer, Fresh Tilled Soil
Hamy Pham, Experience Designer. With a genuine fascination for people and storytelling which she attributes to her photography background, Hamy finds UX/UI design to be the perfect medium to merge her diverse background and skillset in order to make a large impact.

Jill Starett
Senior Strategist, Fresh Tilled Soil
Jill Starett, Senior Strategist. Jill’s attention to detail, inquisitive nature, and impressive tabletop strategy skills bring an incredible force to every project. With experience at organizations large and small, cultivating digital, mobile and early stage product innovation, Jill relishes the opportunity to go after big ideas and work through complexity to discover the highest impact solution every time.
About Our Partners

Fresh Tilled Soil
At Fresh Tilled Soil, our mission is to enable people to accomplish more in less time with powerful digital products. This means understanding human behavior as deeply as technology. We work closely with your team to keep the focus on your end user. Together, we deliver actionable solutions (not just off-the-shelf ideas or advice), backed up by measurable results.