Digital Lessons from SuperBowl XLVII
Post SuperBowl XLVII brandh@ckers brings together some digital media and creative perspectives to critique post SuperBowl commercials and their related successes and #failures.
Featuring panelists from Saatchi & Saatchi, Hipcricket, IMG Worldwide, NBC Universal
Its clear a SuperBowl ad is still the way to go (http://www.adotas.com/2013/02/social-study-45-of-viewers-will-research-brands-based-on-super-bowl-spots/) for brand marketers. But did you see missed pockets of opportunity for this year's brands (http://www.youtube.com/user/adblitz) where they could have more effectively leveraged digital tools like G+, Facebook, Twitter, mobile and more effective calls-to-action?
Entrance Fee: $10
Come vent and share your views on how, per the USA Today Superbowl Ad Meter, certain brands succeeded and certain brands failed in the 2013 SuperBowl. (http://admeter.usatoday.com/articles/view/the-results) Hear opinionated digital media and creative leads perspectives on how they would h@ck the top and bottom 3 ads from awareness and direct response (http://marketingland.com/commercials-of-the-2013-super-bowl-what-were-they-trying-to-accomplish-32465?utm_source=ml&utm_medium=mcap&utm_campaign=email) goal perspectives and tell us how they would have done things differently (or not).
What You’ll Get from Attending
-networking with some cool brandh@ckers
-key opinion leaders identifying their 3 "best" and 3 "worst" ads and why, answering the question whether a SuperBowl ad is worth $4M for a brand, assessing successes or lost opportunities for social/mobile for CTA and engagement purposes and some brandh@ack take-aways to apply to your own brand or small business
-Scott Carlton, VP Associate Creative Director, Saatchi & Saatchi
-Harris Shaw, Art Supervisor, Saatchi & Saatchi
-Taylor James Burton, Director of Sales, Hipcricket
-Eric Ng / VP Marketing, IMG Worldwide
-James Gaffar, Manager, Emerging Ad Solutions, NBC Universal
What is brandh@ckers Digital Insights?
#brandh@ckers Digital Insights is a Manhattan workshop, meetup and social network showcasing prominent and rising digital marketing opinion leaders providing an environment bringing people, technology and brands together. Visit our blog at or our Facebook and G+ Communities
Tweet our events referencing #brandhackers
We will be meeting at Dewey's Flatiron at 210 5th Avenue near 25th Street near Madison Square Park. Map is found here.
6:30-7:00 - Pre-Networking
7:00-8:00 - Brandh@cker Workshop
8:00-8:30 - Post Networking
Drink Specials typically include:
• $5 well drinks
• $4 Bud Light and Miller Light
• $5 Cosmos
• Reduced rate for wine (maybe $5 or $6 per glass)
**Make sure to check in at "Brandhackers" on FourSquare and Facebook the night of the event and look for us on the Meetup iPhone App
***Please submit all user-generated event pics, videos and audio files to [masked] to populate our blog, Flickr, Facebook and YouTube channel
***entrance fee pays for venue fees