What are the effective tools for building, interpreting and using social media metrics?
Marshall Sponder, author of the new book, "Social Media Analytics (http://www.amazon.com/Social-Media-Analytics-Effective-Interpreting/dp/0071768297/ref=sr_1_1?ie=UTF8&qid=1328296270&sr=8-1)" will share with us his tips of the trade in our next brandhackathon. *Books available for purchase at the event.
Align Strategy With Metrics Using Social Monitoring Best Practices
“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that the firm works with the best available outside suppliers to integrate analytics appropriately.”
—Paul Holmes, The Holmes Report
“Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.”
—Ryan Rasmussen, VP Research, Zócalo Group
What is Brandhackers?
#Brandhackers (http://www.facebook.com/brandhackers) is a monthly Manhattan Meetup and social network showcasing prominent and rising digital marketing opinion leaders providing an environment bringing people, technology and brands together. Visit our blog at www.brandhackers.com (http://www.brandhackers.com/) or join our Facebook Community (http://www.facebook.com/brandhackers)
Tweet our events referencing #brandhackers (http://twitter.com/#!/brandhackers)
We will be meeting at Dewey's Flatiron at 210 5th Avenue near 25th Street near Madison Square Park. Map is found here (http://g.co/maps/twufs).
6:30-7:00 - Pre-Networking
7:00-8:00 - Brandhacker's "Social Media Analytics" Meetup with Marshall Sponder
8:00-8:30 - Post Networking
Drink Specials typically include:
• $5 well drinks
• $4 Bud Light and Miller Light
• $5 Cosmos
• Reduced rate for wine (maybe $5 or $6 per glass)
**Make sure to check in at "Brandhackers" on FourSquare and Facebook the night of the event and look for us on the Meetup iPhone App**
*Please submit all user-generated event pics, videos and audio files to [masked] to populate our blog, Flickr, Facebook and YouTube channels
***entrance fee pays for venue fees and speaker benefits