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Cillian K.

Location:

New York, NY

Member since:

February 8, 2013

Networks

What is your most important digital subject today?

I'm most interested in the use of startup technology to break traditional approaches to marketing. Fundamentally I believe advertising (in the traditional sense) is just broken. I believe in, focus on and want to learn more about how a deep understanding of technology, coupled with great creative thinking produces experiences, conversations and emotional responses that build dedicated communities around brands. I believe it's more important to lead with technology and a consumer insight then with a slogan.

Who would you like to see present at a future Brandhacker event?

Always interested to see new technologies/platforms presented so prefer to see very early stage startups in the content, platform, mobile communication and hardware spaces.

What brand(s) do you market? What brands are you interested in learning about?

Heineken, PlayStation, Pepsi Co., Danone. Would be interested to hear from youth brands, consumer goods, alcohol, sports apparel or energy drinks brands.

What is the ONE THING that brands need to be looking into today?

No answer yet

Introduction

Founder & CEO of CKSK, the global digital agency. Engineer by trade, writing, speaking and teaching innovation and digital strategy in Europe and the USA


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