Not One Size Fits All

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UX Team of 1 or UX Team of 100? Join us for a panel discussion with three UX professionals working at three different scales. If you’re a team of 1 looking to scale or a larger team looking to work on a more individual level, be sure to attend!

Our Panelists:
Kat Richards, UX Lead at Hoffman York, has years of experience creating user- friendly experiences based on user research, information architecture, content strategy, user interface and tireless usability testing. Kat leads clients and project teams from ambiguity to clarity by defining and strengthening the direction that aligns users, businesses and development goals. Kat continues to find creative ways to keep the UX process lean and efficient by collaborating across teams to drive success and understanding of each user's journey.

Elise Georgeson:
Have you ever thought about branching out on your own, being in control of the hours you work, the rates you charge, the clients you accept and the projects you take on? Where do you even start? What does it take? Join Elise as she describes her path and perspective as a newly-formed freelancer. Her 10+ years building and leading agency and in-house digital creative teams encompassed everything from design transformation, corporate culture, process development and even a stop along-the-way at a local nonprofit. Combined with her passion for user centered design, these experiences have afforded her the chance to hone her craft – and ultimately venture out on her own where she now adapts years of diverse experience as a freelancer.

Curtis Gibeaut, Sr. Director of Architecture at VVC Holding Corp (Formally GE Healthcare), has more than a decade and a half of experience from implementing UX to managing UX teams. Curtis leads an architect and software engineering team building solutions for workforce management in healthcare. Curtis’s team works to ensure UX designs can be implemented and repeated consistently. This includes monitoring telemetry and working with product management teams to ensure adoption not just delivery of software.

Curtis learned a passion for user experience through years of mobile and touch interface development projects he worked on during his consulting years. He has worked directly with Apple and Microsoft to create applications that meet users’ needs and fit into their flow of their work or personal life.

Heidi Barrette: has a passion for making complex interactions feel simple through a user-centered approach. Her 10 years experience researching, designing, and building experiences has spanned a range of industries, teams and technology. She believes in the power of UX to bring effective, efficient, and delightful experiences to life.

As a Senior User Experience Strategist at Laughlin Constable, her role is to recommend and activate strategic and tactical goals for new and long-standing agency clients. Each project is built upon a foundation of understanding the business need and a situational analysis of the category and audience. A solid understanding of the context as well as facilitating collaboration across teams are the key tenets of her approach to any project, large or small.

Moderator: Nora Lahl
Nora started her career as a print production artist in the tradition ad agency world, and she made the jump from picas to pixels nearly a decade ago. For the last eight years she’s been at Lightburn, a digital agency that focuses on site design, ecommerce, digital marketing, and operations support.

In her current role as Client Strategist, she serves to unite the business goals of her clients with the real world needs of their users, on projects ranging from complex applications to ecommerce and marketing websites.