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Behavioral Economics is a subset of Behavioral Science that deals with how humans make choices when presented with options. This talk isn’t about how to do behavioral economics, it isn’t about math, or modeling or any tough to understand stuff. It’s about cool research people have done. We’ve done the hard work for you, read the research, summarized it, and now give you 5 really cool takeaways about humans you can use in your everyday work.
Guthrie Weinschenk is a Behavioral Economist and the COO of The Team W, inc. He has a degree in Economics, a law degree and is a licensed attorney. He consults on Behavioral Science and Behavioral Economics, teaches workshops and gives keynote speeches at businesses and design conferences. Guthrie is the host of the Human Tech Podcast.